The Journal · Claudio Lugli

The Villain's Wardrobe: Dressing Like the Best-Dressed Man in the Room


The villain's wardrobe is one decision: the Claudio Lugli Black Joker print shirt, fully buttoned, tucked into black wool trousers with a slim black leather belt, black Chelsea boots polished to a low shine, and a charcoal overcoat left open. No mask, no cape, no explanation. The print does the menace; you do the manners.

Joker print shirt men: the Claudio Lugli Black Joker print shirt worn buttoned up in a rain-soaked neon backstreet, the model turning back over one shoulder
Black Joker Print Shirt - the only villain in the room who answers his emails.

Day four of our daily Dark Season series, following yesterday's skull shirt smart casual question. Every good story has a villain, and he is always the best-dressed man in it: composed, deliberate, never in a hurry. Not a costume, a temperament, and the shirt is where it starts.

What does the villain's wardrobe actually look like?

Dark base, one loud element, everything else silent. The villain never wears three ideas at once; he wears one with total conviction: a black foundation of trousers, shoes and coat, and a single printed shirt carrying the entire personality. The Black Joker does this better than any print we make - a dense grid of antique playing-card panels, each holding a jester in black, oxblood and old gold, on heavy Egyptian satin cotton that catches low light like lacquer. It reads as art at two metres and as a warning at two feet.

Fabric weight matters. Our satin cotton sits heavier than a poplin, so it holds a clean line when tucked and does not cling under a coat. A thin shirt fidgets; a heavy one waits.

Is a joker print shirt too much for a night out?

Only if you let anything compete with it. Wear the Black Joker fully buttoned to the collar for the full effect - the closed collar is what turns a party shirt into a character. If you prefer air, undo exactly the top two buttons, never three; three is a holiday, two is a plan. Sleeves stay down and the cuffs stay fastened, because the red trim inside the cuff is the one flash of colour the outfit is allowed and it should appear only when you reach for a glass.

Below the waist, nothing. Plain black or charcoal flat-front trousers, a belt in the same leather as the shoes, and black calf boots or derbies with a low shine rather than a mirror polish. If you need a layer, a black wool overcoat or charcoal unstructured blazer, worn open. The print is the decision; everything else is a plain frame that lets it speak.

Black Joker print shirt by Claudio Lugli, a dense grid of jester playing-card panels in black, red and gold
Black Joker Print Shirt - fifty-two cards, one of them wild, all of them you.
Grey Chess print shirt by Claudio Lugli, chess pieces on a grey ground
Grey Chess Print Shirt - for the man who is already four moves ahead.

What should a man wear to look like the best-dressed man in the room?

Restraint everywhere except the chest. The best-dressed man is never the most decorated one; his single choice is so precise that nobody can find the seam. Pick your print by the room. A private members' bar under brass lamps wants the Black Joker or the Grey Chess - game-night prints that suggest you know the odds. A rooftop or a club corridor with real neon wants the Black Neon Seahorses or Vegas at Night, whose colours are built for exactly that light. A black-tie invitation wants the Dragon Scales tuxedo shirt, which does the villain's work under a dinner jacket without saying a word.

Fit is the tell. Our shirts are cut tailored-slim; if you are between sizes, size up, because a villain's shirt should skim, not strain. Tuck it, then ease a single centimetre of blouse above the belt so the print sits flat, not pinned.

Which dark prints work for Halloween without a costume?

Halloween lands on Saturday 31 October this year, which gives you seven weekends to make this a habit rather than a stunt. The season's rule is simple: the print can reference the night, the outfit must not. Jokers, chess pieces, playing cards, skulls, dragons and neon all belong; face paint, capes and plastic fangs do not. For the skull end of the wardrobe, see our skull shirts guide; the gothic shirts piece from Wednesday handles the darker florals.

Dragon Scales tuxedo shirt with bow tie by Claudio Lugli
Dragon Scales Tuxedo Shirt - black tie, with something underneath the surface.

How do you style a joker print shirt for a casino night or a card game?

Lean into the theme, then stop. The Black Joker at a poker table is the correct amount of wit; add a card-suit tie or a dealer's visor and you have crossed into fancy dress. Wear it buttoned to the top with black trousers, a black belt with a plain silver buckle and black loafers, no socks on show. Cuffs fastened, watch on the left wrist, nothing on the right. In a formal room, a black dinner jacket turns the print into a lining that only appears when you sit down. Our casino night guide dresses the rest of the table.

Villain's wardrobe: the do and don't table

Element Do Don't
Shirt One dark, dense print, buttoned to the collar or exactly two undone A print plus a patterned jacket plus a loud tie
Trousers Black or charcoal wool, flat front, no break or a quarter break Distressed denim, cargo pockets, anything grey marl
Shoes Black Chelsea boots or derbies, low shine White trainers, patent leather, anything with a logo
Layer Black wool overcoat or charcoal blazer, worn open Cape, leather trench, hooded anything
Colour Let the red and gold in the print be the only colour A second accent colour anywhere on the body
Accessories One watch, one belt, matching leathers Rings on every finger, chains, props

What not to wear

  • Anything with a mask, a hood or a collar that stands up past your jaw - that is a costume, and the shirt was supposed to save you from one.
  • A second print. The Black Joker does not share a stage.
  • Trousers in any colour other than black, charcoal or the deepest navy.
  • Three buttons undone. Two is composed; three is trying to be seen.
  • Rolled sleeves. The red cuff trim is the reward for keeping them down.
  • Trainers. The villain has never once been in a hurry.
  • Novelty accessories - card-suit cufflinks, a plastic cane, a themed tie.
  • A shirt that is too small. Tailored-slim means it skims; if it pulls across the chest, size up.

Three villain's wardrobe edits from Claudio Lugli

The Card Room. The Black Joker Print Shirt from the Claudio Lugli Printed Shirts Collection, buttoned to the top, with black Claudio Lugli Fitted Chinos, a black leather belt and black Chelsea boots. For a members' bar, a poker night or any room with a green baize table in it.

The Neon Backstreet. The Black Neon Seahorses Print Shirt with two buttons undone, charcoal Fitted Chinos, black derbies and a black wool overcoat left open. Built for wet pavements and pink light. While September is still warm, the Claudio Lugli Short-Sleeve Prints Collection holds the same attitude with less sleeve, worn with black Claudio Lugli Fitted Chino Shorts.

The Black-Tie Villain. The Dragon Scales Tuxedo Shirt under a black dinner jacket with the bow tie it comes with, black dress trousers and patent-free black oxfords. For the Halloween ball, the charity dinner and the wedding where the groom asked you not to upstage him.

Black Neon Seahorses print shirt by Claudio Lugli
Black Neon Seahorses Print Shirt - the henchman's favourite, promoted.
Vegas at Night print shirt by Claudio Lugli
Vegas at Night Print Shirt - the house always wins; dress like the house.
Skull Flocking gradient tie-dye shirt by Claudio Lugli
Skull Flocking Tie-Dye Shirt - raised velvet skulls you can feel. So can everyone else.

Where does the villain's wardrobe go next?

Everywhere the calendar sends it. The clocks go back on Sunday 25 October, Whitby Goth Weekend runs 30 October to 1 November and Bonfire Night follows on Thursday 5 November, so the evenings get longer and the print gets more useful. For the wider map, start with our going out shirts guide and the dark season wardrobe that opened this series. Tomorrow: the autumn wedding guest, in a dark print.

Villain's wardrobe FAQ

Is a joker print shirt appropriate for a smart occasion?

Yes, buttoned to the collar under a black blazer it is a smart shirt with a story; unbuttoned to the chest it is a night out.

What trousers go with a Black Joker print shirt?

Black or charcoal wool or fitted chinos with a flat front; the shirt supplies every colour the outfit needs.

Can I wear a joker shirt to a Halloween party without a costume?

That is exactly what it is for: the print references the night, the tailoring keeps you out of fancy dress.

Should a printed shirt be tucked in or left out?

Tucked, always, for the villain look; an untucked print reads casual and the whole point is composure.

What size should I order in the Black Joker shirt?

Our shirts are cut tailored-slim, so if you are between sizes, size up.

How many buttons should I undo on a printed shirt?

None for the full effect, or exactly two; three undone hands the evening to your chest instead of the print.


Joker print shirt men: Claudio Lugli Black Joker print shirt buttoned up in a rain-soaked neon backstreet with a jack-o-lantern, pose turning back over one shoulder, Japanese man late 30s grey streak at temple
Nav Salimian, Claudio Lugli
Written by
Nav Salimian
Director, Claudio Lugli
Nav Salimian is the creative force behind Claudio Lugli, the London design house known for bold, artistic printed shirts. He writes about print, colour, fabric and fit — drawing on over a decade of designing statement shirts.