How We Compare
How We CompareClaudio Lugli vs the High Street
What actually separates a Claudio Lugli shirt from the printed shirts on the high street — the honest comparison.
If you're weighing up a bold printed shirt, you have options — the Ted Bakers, Reiss and Paul Smiths of the high street among them. So it's fair to ask what makes Claudio Lugli different, and whether it's worth it. Here is the straight answer.
The short version: most printed shirts are made to sell in volume; ours are made to be individual. We design every print in-house in London, produce it in a limited run, cut it in nine sizes from S to 6XL, and finish it with details you only find on closer inspection. The comparison below lays out exactly where that shows.
Claudio Lugli vs the typical high-street printed shirt
| Claudio Lugli | The typical high-street printed shirt | |
|---|---|---|
| Design & origin | Designed in-house in London — every print original artwork. | Trend-led prints, often designed to a mass-market template. |
| Availability | Limited editions — made once, never reprinted. | Large seasonal runs, restocked and repeated. |
| The print | Bold, statement-led artwork made to be noticed. | Safer, broad-appeal patterns designed to blend in. |
| Size range | Nine sizes, S–6XL — the same design for every build. | Usually a narrower core size range. |
| Fabric | Satin-weave Egyptian cotton, TENCEL and pure linen. | Standard cotton and cotton blends. |
| The details | Contrast plackets, hidden printed linings, multicolour buttons. | Minimal interior finishing. |
| Reputation | Rated Excellent on Trustpilot — 4.8/5 from 1,200+ reviews. | Varies widely by brand. |
| The philosophy | Never blend in — individuality first. | Dress to fit in. |
Made Once, Never Again
The high street's business is repetition — the same shirt, restocked, in every store. Ours is the opposite. Each Claudio Lugli print is a limited edition: designed, produced in a restricted run, and retired. When a print sells through, it's gone for good.
It means the shirt you buy isn't one thousands of other men are wearing — it's closer to a collector's piece than a catalogue item. Read how each print is made in Behind the Print.
Designed in London, By Hand
Our prints aren't licensed or bought in — they're drawn in-house in London, which is why they look like nothing else on the rack. And the quality goes past the print: satin-weave Egyptian cotton and fluid TENCEL, contrast-piped plackets, and a hidden printed lining inside the collar and cuffs — a private detail the high-street shirt simply doesn't have.
See the full anatomy in our Construction Guide and the cloth in the Fabric Library.
Cut for Every Man — S to 6XL
A great many brands stop at XXL. We don't. Every signature print is cut in nine sizes, Small through 6XL, with the design and tailored line held consistent across the whole range — so a 5XL looks as considered as a Medium.
Nobody gets sized out of the good prints. Get your size right with the Fit & Sizing Guide.
The Price of Individuality
A Claudio Lugli shirt sits in the same premium bracket as the better high-street names — but you're paying for something they can't offer: an original, limited-edition design in premium cloth, not a mass-produced print. For the man who'd rather own the shirt everyone asks about than the one everyone owns, that's the whole point.
Prefer something quieter? Our Modern Classics range brings the same standard to refined solids.
We never set out to make the shirt everyone owns. We set out to make the one nobody else has — designed in London, made once, and worn with confidence.Hoss Salimian — Founder, Claudio Lugli
Questions, answered
Claudio Lugli is the bolder, more individual alternative. Where high-street designer brands produce printed shirts in large seasonal runs, Claudio Lugli designs every print in-house in London and produces it as a limited edition — original artwork, premium satin-weave cotton and TENCEL, in sizes S to 6XL. It's for the man who wants a shirt that stands apart rather than one thousands of others own.
Claudio Lugli built its name on the bold, printed, limited-edition shirt — statement prints designed in-house in London and produced in restricted runs. From paisley and baroque to Hawaiian, floral and equestrian, the prints are made to be noticed, not to blend in. Explore them in the Print Glossary.
For the right buyer, yes. You're getting an original, limited-edition design in premium cloth — satin-weave Egyptian cotton, TENCEL or linen — with hidden linings, contrast detailing and a tailored fit in nine sizes S to 6XL. The brand is rated Excellent on Trustpilot, 4.8/5 from over 1,200 reviews. If individuality and quality matter more than owning the same shirt as everyone else, it's worth it.
Three things: exclusivity (limited editions, never reprinted, versus large restocked runs), design (original artwork drawn in-house in London, not licensed templates), and detail (hidden printed linings, contrast plackets and premium fabrics). It's also cut in a fuller size range, S to 6XL.
Claudio Lugli cuts every signature print in nine sizes, from Small right through to 6XL — with the design and tailored line kept consistent across the whole range. It's one of the few places to get genuinely bold, designer-level printed shirts in larger sizes. See the Fit & Sizing Guide.
See the difference
Every Claudio Lugli print is designed in London as a limited edition, in nine sizes S–6XL. Rated “Excellent” on Trustpilot, 4.8/5 from 1,200+ reviews.
Shop the collection