August 2026 launch archive
The pre-order date of 28 August 2026 has passed. This page records that collection announcement and its seven print themes; it does not promise dispatch on that date for a new order.
How to shop the collection now
- Follow the product link for the design you want and check whether your colour and size are available.
- Use the listing’s current stock or pre-order status. A new pre-order can have a different date from the original August launch.
- Read the checkout delivery information and current delivery policy before planning for an occasion.
If an archived print has sold out, browse a related motif in the current collection rather than assuming a rerun. Motorsport, florals, music and country themes remain useful ways to choose: begin with the subject that means something to you, then compare fit and fabric.
Original launch quantities and fulfilment commitments are historical details. They should not be used as today’s stock, size or delivery guarantees.
Continue reading: Best Printed Shirt Brands 2026, Compared · How Should a Shirt Fit? The Complete Men's Guide.
View the current pre-order collection. Check the product page for the current fabric, measurements, price and available sizes.
Explore print design and the journal in the Claudio Lugli journal.
The August Collection was announced as 51 new and returning print shirts in our signature satin cotton, with an original planned shipping date of 28 August 2026. This was the original launch offer; check individual product pages for today’s fabric, sizes and availability.
Browse the current Pre-Order Collection →
Seven chapters, one collection
We've grouped the drop into seven print worlds, so you can find your character fast.
I. On the Grid
Motorsport, machines and the romance of speed — the Monaco Grand Prix, Vintage Race Car and the blueprint-inspired Locomotive.
II. Skies & Seas
Aviation and open water: the Red Arrow Planes, Escape to Santorini and Under the Ocean.
III. In Full Bloom
Botanicals rendered in rich, tactile print — the Peacock Garden, House of Dahlia and Floral Chandeliers.
IV. Field & Country
British heritage and wildlife: Courtship Pheasants, the Worker Bee and Multi Horse Rider.
V. After Dark
Gothic drama and mythical beasts: Day of the Dead Neon Skulls, Steampunk City and Battle of the Dragons.
VI. Sound & Vision
Music, art and pop: the Vintage Cassette, Pop Art Dogs and Vegas at Night.
VII. Emblem
City icons and lucky charms: the Union Jack, London Lifestyle and Baroque Dynasty.
How the August pre-order was announced
The original launch named 28 August 2026 as the planned shipping date, described Small to 6XL sizing and featured our signature satin cotton. Those were the launch details. For a new order, use the selected product’s current composition, available sizes and delivery information, together with the checkout and current delivery policy.
Frequently asked questions
When will my pre-order ship?
The original August 2026 announcement named 28 August as its planned dispatch date. New orders follow the product page and checkout’s current delivery information.
Why pre-order instead of waiting?
At launch, pre-ordering let customers reserve a selected size before the collection arrived. The August launch window has passed; today’s product pages show whether a style is in stock or available to pre-order.
What sizes are available?
The original launch announced Small through to 6XL. Check the selected product page for the sizes available now.
What is the fabric?
The launch described our signature satin cotton. Check the selected product page for its exact composition and care information.
Can I mix pre-order and in-stock items?
For a new order containing both pre-order and in-stock items, check the current delivery policy and checkout information. Contact the team before ordering if you need separate dispatch.
View the current Pre-Order Collection →
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