Shop by Occasion

Shop byOccasion
Tell us where you're going. We'll tell you what to wear.
Every invitation asks a slightly different question. A wedding wants celebratory without upstaging. The races want heritage with a wink. A night out wants the room to turn. Pick the occasion and the right shirts are already waiting.

Wedding
Florals, paisleys and baroque prints that celebrate without stealing the day. Built for the photos and the dance floor.
Shop wedding guest shirts →
Race Day
Ascot, Cheltenham, Goodwood, York. Equestrian and country prints with a built-in sense of occasion.
Shop race day shirts →
Holiday
Tropical, resort and sea-life prints, short and long sleeve. The shirt that starts the trip before the plane does.
Shop holiday shirts →
Events
Goodwood, fight night, the darts, the match. Motorsport, aviation, sport and British icons, for the day the shirt is half the fun.
Shop event shirts →
Dinner
Baroque, paisley, smoke and textured prints that look expensive in candlelight, plus every tuxedo shirt we make.
Shop dinner shirts →
Going Out
Pub, bar, club, after-party. Neon, skulls, dragons, music and paint-splash prints for the night that matters.
Shop going out shirts →Dress for the invitation first and the photograph second. The right shirt does both.Claudio Lugli — Designed in London
Shop by Personality
Creative, musical, petrolhead, floral, sporty or subtle. If you'd rather start with who you are than where you're going, start here.
Shop by personality