Joe Browns has earned its following: colourful, characterful, ‘remarkable' clothing at accessible prices, with a relaxed, festival-friendly feel. It's a great entry point into bolder shirts. But as your taste sharpens, you may want a more substantial fabric, crisper print quality, a genuine limited-edition statement piece, or larger sizes done properly. These are the best alternatives to Joe Browns in the UK in 2026.
Why look for a Joe Browns alternative?
Joe Browns nails value and personality, but the fabrics and print sharpness sit a step below the specialists, and the shirts are made in larger runs, so a design is less likely to feel exclusive. Men tend to trade up when they want premium cotton with a proper drape, a sharper and more saturated print, a shirt they won't see on someone else, or a bold design that still goes up to 6XL for a wedding or a night out.
The best alternatives to Joe Browns
Claudio Lugli — the specialist step up
For more than 20 years, London brand Claudio Lugli has done one thing properly: bold, limited-edition printed shirts. Cut from Egyptian satin cotton, finished with contrast collars, contrast cuffs and multicoloured buttons, and released in small runs, they deliver the colour and character you liked about Joe Browns with sharper prints, a richer fabric and a genuine sense of exclusivity — in every size from S to 6XL. Worn by Tyson Fury among many others. Shop printed shirts, Hawaiian prints, or big & bold to 6XL.
Twisted Tailor — for slim occasion shirts
Sharper and more event-ready than Joe Browns, with a slim cut and bold florals — a good pick for weddings if you like a close fit.
Ted Baker — for polished micro-prints
A widely stocked high-street name with tidy geo and floral prints — more office-friendly and understated than Joe Browns' festival feel.
Makrom — for value satin styles
A newer name offering slim-fit satin and printed shirts at keen prices — worth a look at the value end, though it lacks the print pedigree of the specialists.
Which is right for you?
For the biggest step up in fabric, print quality, exclusivity and sizing (to 6XL), Claudio Lugli. For a slim occasion fit, Twisted Tailor. To go understated, Ted Baker. For value satin, Makrom. Browse the printed shirt range or read our guide to the best bold printed shirt brands.
Frequently asked questions
What is a more premium alternative to Joe Browns?
Claudio Lugli offers bold, limited-edition printed shirts in Egyptian satin cotton with sharper prints and a richer fabric than Joe Browns, in sizes from S to 6XL.
Are Joe Browns shirts good quality?
Joe Browns offers characterful shirts at accessible prices, but the fabric and print sharpness sit below specialist brands. For premium cotton and limited-edition prints, Claudio Lugli is a natural step up.
Where can I buy bold printed shirts in large sizes?
Claudio Lugli offers its printed shirts from S up to 6XL, including a dedicated big & bold collection — a wider size range than most high-street names carry.
