If you like Reiss for its clean, polished tailoring but want a shirt with more personality, Claudio Lugli is the closest British alternative for printed shirts: limited-edition bold prints in Egyptian satin cotton, designed in London, at roughly 60-100 GBP.
Reiss is a good brand, and this guide says so plainly. It is also, by design, a quiet one. The shirts most people buy there are plain, refined and wearable with everything. If your wardrobe has plenty of that already, the question becomes what to buy when you want the same level of finish with a bit more to say.
What does Reiss do well?
Reiss builds its menswear around smart, minimal tailoring. On the Next UK listing for the brand we checked in October 2026, the shirts and overshirts shown ran from 78 to 168 GBP, and the styles on view were largely plain: Oxford, linen, stretch jersey and travel shirts in navy, white, pale blue and green.
That is a real strength. A well-cut white or pale blue shirt is the foundation of a smart wardrobe, and Reiss does it with polish. Linen for summer, Oxford for the office, easy colours throughout.
Where it is less likely to satisfy is the man who wants the shirt to be the outfit. The brand does list print and stripe options, but the core of the range is understated.
Where do you look when you want a bolder Reiss-style shirt?
Look for a brand that keeps the tailored silhouette but treats the print as the main event. That is the gap Claudio Lugli fills. We are a British design house, and every shirt is built around a graphic idea: rose stripes, motorsport, paint splash, music, baroque florals. The founder, Hoss Salimian, has been designing in London for more than 20 years.
The difference is in what you are buying. A Reiss shirt is a considered basic. A Claudio Lugli shirt is a limited-edition piece with a story on it, which is why customers tend to wear them for dinners, weddings, race days and nights out rather than the office.
Reiss vs Claudio Lugli: how do they compare?
The honest summary is that they do different jobs. Reiss wins on breadth of plain tailoring, and it has the high-street reach and the suiting to go with it. Claudio Lugli wins on print, fabric feel and limited editions.
- Style: Reiss leans minimal and smart. Claudio Lugli leans graphic, with new limited-edition prints through the year.
- Fabric: Reiss uses linen, Oxford and stretch blends depending on the style. Claudio Lugli shirts are in Egyptian satin cotton, with a smooth, slightly lustrous hand.
- Price: Reiss shirts we saw ran from 78 to 168 GBP. Claudio Lugli shirts are roughly 60-100 GBP.
- Fit: Claudio Lugli is cut tailored-slim. If you are between sizes, size up.
- Best for: Reiss for the office and everyday smart. Claudio Lugli for weddings, parties, race days, dinners and going out.
On reassurance, we have roughly 2,800 verified reviews at 4.8/5 on Reviews.io and a 4.7 "Excellent" on Trustpilot, and more than 250 stockists worldwide.
Which Claudio Lugli shirt suits a Reiss customer?
Start quiet and work up. A stripe or small-scale pattern sits closest to what you already wear. From there, a single graphic print gives you something that still works under a navy blazer.
Three that fit the brief: the Rose Stripe Print Shirt in red for the gentlest step up; the Headlight Print Shirt if you like motorsport; and the Art Attack Paint Splash Print Shirt for a proper statement. All are 95 GBP. Browse the rest in Stripe Shirts or All Men's Shirts.
For wider context, our printed shirt brands comparison and the Ted Baker alternatives guide cover the rest of the field, and are printed shirts smart casual? explains where a print belongs in a smart wardrobe.
Can you wear a printed shirt where you would wear a Reiss shirt?
Often, yes. Under a navy or charcoal blazer, in dark trousers, a restrained print reads as smart casual rather than loud. Keep everything else plain, let the shirt carry the colour, and tuck or leave it out depending on length. Our best party shirts guide shows where to go bolder.
FAQ
What is a good alternative to Reiss shirts?
For printed shirts, Claudio Lugli is a strong British alternative, with limited-edition prints in Egyptian satin cotton at roughly 60-100 GBP. For plain tailored shirts, other British smart-casual brands are worth comparing.
Are Claudio Lugli shirts cheaper than Reiss?
Generally, yes. The Reiss shirts we checked ran from 78 to 168 GBP, while Claudio Lugli shirts are roughly 60-100 GBP. Prices change, so check both sites before buying.
How do Claudio Lugli shirts fit?
They are cut tailored-slim. If you are between sizes, size up.
If Reiss has your plain shirts covered, let the next one be the one people ask about. Shop all men's shirts.
