The Journal · Claudio Lugli

Smoke Prints, Explained: The Shirt That Looks Like a Bonfire Night Sky


Wear the Claudio Lugli Smoke Print Shirt - black ink plumes on a white ground - buttoned to the collar, tucked into plain black wool trousers with a slim black belt and black leather Chelsea boots, under a black overcoat left open. The white ground glows in low light; the smoke does the rest. No other pattern anywhere.

Smoke print shirt for men: the Claudio Lugli Smoke Print Shirt buttoned to the collar on a fog-covered London rooftop at dusk, horror-film atmosphere
The Smoke Print, a rooftop, and fog that arrived without being asked. Day six of Dark Season.

Day six of our daily Dark Season series, and the print that gives the whole season its weather. We have done gothic, skulls at the members' club, the villain and, yesterday, the autumn wedding guest. Today: smoke. The abstract print that looks like a Bonfire Night sky, a horror-film fog machine and an oil painting all at once, and why it is the easiest bold shirt a man will ever wear.

What is a smoke print shirt?

A smoke print is an abstract, photographic print of billowing smoke or vapour, rendered across the whole shirt rather than placed as a motif. There are no repeats to spot and no figure to read; the eye follows the plumes the way it follows real smoke. Claudio Lugli prints it on Egyptian satin cotton, which matters more here than on any other print: the low sheen of the satin weave gives the smoke depth, so the plumes look like they are moving inside the fabric rather than sitting on it. The house cuts three: the monochrome Smoke Print (black on white), the darker Smoke Swirl, and the loud Neon Vapor Waves.

Claudio Lugli Smoke Print Shirt, black ink smoke on white
Smoke Print Shirt - the original. Black plumes, white ground, no apologies.
Claudio Lugli Smoke Swirl Print Shirt
Smoke Swirl Print Shirt - the darker cut, for when the fog has already come in.
Claudio Lugli Neon Vapor Waves Print Shirt, multicolour smoke on black
Neon Vapor Waves Print Shirt - the fireworks, not the bonfire.

Is a smoke print shirt smart or casual?

Both, and that is the trick of it. Because the print is abstract and tonal, it obeys the same rules as a plain shirt: buttoned to the collar under a black blazer it is a dinner shirt; two buttons undone with black denim it is a Saturday. The monochrome Smoke Print is the smartest of the three - black on white is the most formal colour pairing there is, and the smoke simply makes it interesting. Read our smart casual verdict on prints if you want the long version; the short version is that this one passes anywhere a plain white shirt does.

How do you style a smoke print shirt for a night out?

Keep everything else black and matte. Plain black wool trousers or black fitted chinos, a black belt no wider than 32mm, black Chelsea boots with a clean welt. Button the shirt to the collar and tuck it with one smooth pull at the sides so the placket runs dead straight down the centre; if the venue is warm, undo exactly the top two buttons, never three. Cuffs stay fastened. If you must fold them, fold the cuff twice to sit exactly below the elbow and no higher. No watch with a patterned strap, no chain over the collar, no printed socks. The print is the only thing moving.

For a Halloween-season night - and Halloween is Saturday 31 October this year - the Smoke Print is the shirt that reads as themed without being a theme. Fog is the entire visual language of horror, and you are wearing it. Our going-out shirts guide covers the venues; this is the shirt.

Claudio Lugli Neon Vapor Waves Print Shirt full width
Neon Vapor Waves - for the after-party, the rooftop and the Bonfire Night sky itself.

What colours go with a smoke print shirt?

Black first, always. Then, for the monochrome Smoke Print, charcoal and bone: a charcoal flannel trouser sharpens the black plumes, and a bone-coloured overcoat picks up the white ground. For the Neon Vapor Waves, the shirt carries the colour, so the trouser must be black and the shoes black; a navy trouser turns the neon muddy. For the Smoke Swirl, deep bottle green trousers work if you want one step away from black, and nothing else does.

Element Do Don't
Trousers Plain black wool, black fitted chinos, charcoal flannel Grey marl, light denim, anything with a check
Buttons To the collar for dinner; exactly two undone for the bar Three undone, or open over a T-shirt
Layer Black wool overcoat, black unstructured blazer, bone mac Puffer jackets, hoodies, a printed blazer over a printed shirt
Shoes Black Chelsea boots, black Derby, black leather trainers if the trouser is sharp Brown anything, white trainers, suede in the rain
Fit Tailored-slim, tucked, cuffs fastened; size up if between sizes Untucked and billowing, sleeves shoved to the elbow
Accessories Slim black belt, plain steel or black watch Chains, patterned straps, pocket square, tie

Can you wear a smoke print shirt to a Bonfire Night party?

It is the shirt for it. Bonfire Night is Thursday 5 November, and the whole point of the evening is smoke, sparks and a sky doing something dramatic. The Neon Vapor Waves reads like the fireworks; the Smoke Print reads like the bonfire. Wear either under a heavy black wool overcoat with a plain black scarf, and let the coat fall open when you are near the fire. Fasten every button: it is November and you are outdoors. The Smoke Print pairs with the Dragon Fire as the season's two fire-and-smoke prints - we cover dragons tomorrow.

Claudio Lugli Dragon Fire Print Shirt
Dragon Fire Print Shirt - the flames to the smoke.
Claudio Lugli Dragons Print Shirt on black
Dragons Print Shirt - smoke with something living in it.

What should you not wear with a smoke print?

  • A second pattern. The smoke is the pattern. Trousers, coat, shoes, socks: plain.
  • Brown shoes. Smoke is a black-and-white argument; brown has no seat at the table.
  • Three buttons undone. Two, and only when the room is warm.
  • A chain over the collar. It reads as nightclub, not as editorial.
  • Sleeves shoved up. Fold them twice to sit below the elbow, or leave the cuffs fastened.
  • Light-wash denim. The print wants weight underneath it, not a summer wash.
  • A printed blazer over the top. Save the Neon Smoke Print Blazer for a plain black shirt.
  • Anything untucked. Satin cotton is cut to be tucked; let it show the line.

Three smoke print outfits, built from Claudio Lugli

The dinner. The Smoke Print Shirt from the Claudio Lugli Printed Shirts Collection, buttoned to the collar under a black single-breasted blazer, black wool trousers, black Derby shoes. The white ground under candlelight does what a white shirt does; the smoke does what a white shirt cannot.

The rooftop bar. The Neon Vapor Waves Print Shirt tucked into black Claudio Lugli Fitted Chinos, black Chelsea boots, a black overcoat over the shoulders when the wind picks up. Two buttons undone once you are inside.

The last warm weekend. The Smoke Swirl Print Shirt with the sleeves folded twice to sit below the elbow, stone Claudio Lugli Fitted Chino Shorts and black leather trainers for a late-September afternoon; for the short-sleeve version of the mood, the Claudio Lugli Short-Sleeve Prints Collection holds the abstracts.

Does the smoke print work on a bigger frame?

Better than most. An abstract print with no repeat has no motif to stretch or distort across a broader chest, and the vertical drift of the plumes lengthens the body. Every smoke print runs Small to 6XL; the cut is tailored-slim, so if you are between sizes, size up. Our guide to bold shirts on a bigger frame covers the measurements.

Frequently asked questions

Is a smoke print shirt suitable for a Halloween party?

Yes - fog is the language of every horror film ever made, and the shirt wears it without a single costume element.

What trousers go with a smoke print shirt?

Plain black wool or black fitted chinos, with charcoal flannel as the only alternative for the monochrome print.

Should a smoke print shirt be tucked in?

Always; the plumes read best as one continuous surface from collar to belt.

Can you wear a smoke print shirt to work?

The monochrome Smoke Print, buttoned to the collar under a black blazer, passes in any smart-casual office.

Do Claudio Lugli smoke prints fit slim?

The cut is tailored-slim in Egyptian satin cotton; if you are between sizes, size up.


Smoke print shirt men: Japanese man early 30s crouched low looking up at the lens on a foggy London rooftop at dusk, crows and green key light, Claudio Lugli Smoke Print Shirt buttoned to the collar, black trousers and boots
Nav Salimian, Claudio Lugli
Written by
Nav Salimian
Director, Claudio Lugli
Nav Salimian is the creative force behind Claudio Lugli, the London design house known for bold, artistic printed shirts. He writes about print, colour, fabric and fit — drawing on over a decade of designing statement shirts.