The Journal · Claudio Lugli

Bold Shirts for the Bigger Frame: Buy by Measurement, Not by Label


Claudio Lugli · Fit & Sizing

Bold Shirts for the Bigger Frame

Buy by measurement, not by label. Nine sizes, Small to 6XL — and an honest account of exactly who we fit, and who we don't.

If you are a bigger man, you already know the routine. You find a print you love, you scroll to the size dropdown, and it stops at XXL. The bold, characterful shirts always seem to be cut for one build — and it isn't yours. At Claudio Lugli, that has never been how we work.

We design bold, limited-edition printed shirts in London, and we cut them across nine finely graded sizes, Small through 6XL. But the number on the label was never the point. Sizing is inconsistent from brand to brand and country to country — one house's 4XL is another's 3XL, and an American 6XL is a different animal again. So rather than ask you to trust a letter, we ask you to trust a tape measure.

The Bracket We Build To
56″
Chest
approx. at our largest
22½″
Collar
approx. at our largest
9
Graded sizes
Small through 6XL

Every size above is cut to its own graded pattern — not one pattern scaled up.

Fit by measurement, not by label

Here is the honest bracket we build to. Our largest sizes are cut to around a 56-inch chest and a 22½-inch collar. If your measurements fall within that range — and below — Claudio Lugli has a shirt that will fit you properly.

Those figures are the top of our own scale, and they're approximate — the exact garment and body measurements for every size live in our size guide. The most reliable way to find your size is the oldest one: take a shirt you already own and love, lay it flat, measure the chest, shoulders, sleeve and length, and compare. Garment against garment beats guesswork every time.

01
Lay it flat

Take a shirt you already own and love. Button it, lay it flat, smooth out the creases.

02
Measure four

Chest pit-to-pit, shoulder seam to seam, sleeve from shoulder to cuff, and back length.

03
Compare

Hold those four numbers against our size guide and order the size that matches.

Built for the frame, not just scaled up

There is a difference between a shirt that has been made bigger and a shirt that has been made for a bigger man. Our tailored regular cut gives genuine room where it's needed — through the stomach, the chest, the shoulders and the neck — while keeping a shaped, sharp silhouette. It sits clean over a fuller frame instead of straining at the buttons, and it flatters a broad, heavier-set or athletic build rather than hanging off it like a tent.

That generous 22½-inch collar on our largest sizes is a small detail that matters enormously. It's the measurement the high street quietly ignores, and it's often the very thing that decides whether a shirt is wearable or not.

An Honest Word
We fit the bigger build — not the taller man

We'd rather be clear than sell you the wrong thing. We look after the bigger build brilliantly — but our long-sleeve shirts are cut to a standard tailored sleeve length. We are a big brand, not an extra-tall one, and we don't make extra-long sleeves.

So if your build is large but your arms need extra length, here's the honest answer rather than a returned parcel: our short-sleeve range is made for you, and bold prints land beautifully on a bigger canvas with no sleeve compromise at all. You can check sleeve measurements for every size in the size guide before you order.

Prints that pop on a bigger canvas

There is a quiet truth about bold design: it was made for a bigger frame. More room for the print to breathe, more presence in the room. Claudio Lugli has long dressed powerful, athletic builds, and we've created official collections for two of the most commanding arenas there are — the Tyson Fury 'Gypsy King' collection for the boxing world and the WWE Icons collection for the ring. Big men, bold prints. It's a natural fit.

Five, Cut to 6XL

In stock in the biggest sizes, today

How to buy with confidence

Measure a shirt you love, check it against our size guide, and choose your print. If you're between two sizes, broad-shouldered or heavier set, go one size up — that's our standing recommendation. And if you're ever unsure, send your chest and collar measurements to our London team by WhatsApp, phone or email, and we'll tell you exactly which size to order.

Claudio Lugli shirts are designed in London and cut in nine sizes, Small to 6XL, in premium satin cotton. Stock in the largest sizes is limited and moves quickly. Sizing varies between brands, so always confirm your fit against the measurements in our size guide before ordering.

Bold prints, built for the bigger frame

Every shirt in this edit is cut to 6XL — up to a 56″ chest and a 22½″ collar.

Explore Big & Bold

Highland Thistles Print Shirt by Claudio Lugli, cut in nine sizes from Small to 6XL
Claudio Lugli, Claudio Lugli
Written by
Claudio Lugli
Director, Claudio Lugli
Nav Salimian is the creative force behind Claudio Lugli, the London design house known for bold, artistic printed shirts. He writes about print, colour, fabric and fit — drawing on over a decade of designing statement shirts.