OUR PHILOSOPHY.

REDEFINING THE WAY YOU DRESS

Claudio Lugli is a fashion house that emanates presence and character, where vibrancy and elegance intertwine to embolden the wearer with imaginative clothing. We believe that fashion should make you feel something, and what makes Claudio Lugli garments so exceptional are their ability to evoke an emotional response in those who seek larger-than-life design and craftsmanship. At Claudio Lugli we ask ourselves "how can a pattern convey dynamism, rather than words be used to tell incredible stories?" 

Our garments are famously rich in details, each one engineered to celebrate individuality. We observe fashion as an expression of the wearer's soul and therefore we champion brave designs that shatter conventions and speak volumes. Our prints are created to animate and energise the wearer’s character, unlocking their personality within. Outfits reflect mood and so all Claudio Lugli shirts are upbeat and daring, unapologetically disruptive, invariably making a statement. Showstoppers, head-turners - We strive to create clothing that inspires unparalleled self-belief and adventurousness. After all, empowerment is all about confidence and fashion powerfully reflects that. At Claudio Lugli we believe we are at the forefront of a printed Renaissance in fashion and we invite you to join us in our vision. 

Designed in strictly limited numbers, each one is a narrative with its own unique meaning to its collector. With each piece celebrating expressionism, the wearer becomes the champion of their own story. Claudio Lugli observes this and the depth of human character through the details in the fabric. Combining high calibre materials with intensely meticulous design, all of our garments feature intricate stitching, high definition colour ways and rich interior lining details - discrete or pronounced, the result is unmistakeable.

In fashion, there's a scathing dividing line between dressing daringly and appearing brash or abrasive. Claudio's conclusion is that the quality of a garment is paramount and our quality is always irrefutable. A person dresses boldly to command their own inhibitions, not in order to appear obnoxious. Instead, their style is inspired by their own story, one that sincerely transcends reductive reasoning. Our study of fabrics and creative design gives the collection its own unique flavour, one that is guaranteed to turn heads. The aim of each collection is to create a distinctive impression one that will be remembered. Where too many clothing brands proliferate moderate trends and uniform styles, Claudio Lugli's collections are dynamic and spirited. Designers are pressured to create discreet, commercial and inoffensive formalwear, but our supporters do not conform to stereotypes. Claudio Lugli is a proponent of “non-con-formalwear", committed to fashion that instils its audience with passion and solidarity. We thrive from collaborating with this devoted fanbase, who contribute and inspire our unique print ideas and who have made us who we are today.

Our aim is to create a fashion niche based on a moral philosophy. One which is not the reserve of a particular social class, high fashion or physical form. These collections are for every body, shape and size. We all deserve the confidence that quality fashion entrusts. Lugli wants his garments to be the instruments of expression while also inspiring playfulness. Engaging the lighthearted to emit a colourful confidence from the clothes they wear to the people around them. Human beings are too interesting and complicated to wear simple clothes.

THIS IS OUR STORY. MAKE YOUR STATEMENT.