From the lawns of Goodwood to the enclosures at Royal Windsor and the fields of the Game Fair, the British summer season is really a series of dress codes in disguise. Here is how to dress for it with confidence — bold enough to be remembered, refined enough to belong.
Read the setting first
Every event has an unspoken register. Raceday enclosures lean smart and polished; a country game fair rewards texture and practicality; a garden party sits somewhere in between. The trick is not to dress down your personality to fit in — it is to channel it into pieces that suit the setting.
For her: the occasion dress
A midi or maxi dress is made for the season. A watercolour or floral print reads beautifully on a summer lawn, while lace brings the polish a raceday enclosure asks for. Keep accessories simple and let the dress carry the day.
For the hottest days, natural linen keeps you cool without sacrificing elegance — a linen midi moves beautifully and photographs even better.
For him: print with polish
The season is the moment a Claudio Lugli printed shirt comes into its own — country and equestrian themes for the field, brighter placement prints for the enclosure. Anchor it with tailored trousers and finish with the right footwear: a hand-painted leather boot for the game fair, a velvet monk or leather shoe for the smarter days.
The golden rule of the season
One statement, beautifully supported. Let a bold dress or a striking shirt lead, and keep everything around it clean and considered. Confidence is quiet at the edges and loud in exactly one place — and that is the difference between dressing for the season and being remembered at it.
The Claudio Lugli difference
Designed in London, made for the people who would rather be noticed than blend in. Begin with the women's dresses, the footwear collection and our printed shirts.
Colour. Confidence. Delivered.
