Where Does Raj Bisram Get His Shirts? The Claudio Lugli Story Behind TV's Most Recognisable Wardrobe
If you've watched daytime television over the last decade, there's a good chance you've found yourself asking the same question as countless other viewers:
"Where does Raj Bisram get his shirts?"
Whether appearing on antiques programmes, auction shows or television panel discussions, Raj has become known not only for his expertise and wit but also for his distinctive sense of style.
At a time when many television personalities opt for safe choices, Raj has never been afraid to embrace colour, character and individuality.
That's one of the reasons Claudio Lugli proved to be such a natural fit.
How Raj Discovered Claudio Lugli
Our story with Raj began in the traditional way many great clothing discoveries happen.
Not through social media.
Not through a stylist.
Not through a celebrity endorsement.
Simply by walking into a great independent menswear retailer.
Raj first discovered Claudio Lugli while visiting WJ Bennett, the long-established menswear store in Rye, East Sussex.
Known for offering quality clothing and exceptional personal service, WJ Bennett has introduced generations of customers to brands they may never otherwise have encountered.
Raj immediately connected with the Claudio Lugli aesthetic.
The detailed prints.
The vibrant colours.
The individuality.
Most importantly, the shirts felt like an extension of his own personality.
A Perfect Match for Television
Not every shirt works on television.
Some disappear under studio lighting.
Others lose their detail on camera.
Claudio Lugli shirts tend to do the opposite.
The unique artwork, colour combinations and attention to detail naturally attract attention without overwhelming the person wearing them.
For someone like Raj, whose television appearances often involve engaging conversations, expertise and storytelling, the shirts became part of his wider on-screen identity.
They reflected the same qualities viewers appreciate in Raj himself.
Knowledgeable.
Interesting.
And never boring.
The Viewers Started Noticing
One of the things we've enjoyed most over the years is seeing how often viewers comment on Raj's shirts.
People regularly take to social media and online forums to ask where his shirts come from.
Some viewers discover Claudio Lugli for the first time after spotting Raj wearing one of our designs on television.
Others recognise the brand immediately and enjoy seeing which print he'll wear next.
Either way, the reaction is always positive.
It's a reminder that great style doesn't have to shout.
It simply has to be memorable.
Why Raj and Claudio Lugli Work So Well Together
The truth is that Raj doesn't wear Claudio Lugli because he's trying to make a fashion statement.
He wears the shirts because he genuinely likes them.
That's always been the most authentic kind of relationship between a customer and a brand.
Raj has a natural confidence that allows him to wear bold prints effortlessly.
He understands that clothing should be enjoyable and that personality matters.
Those values sit at the heart of Claudio Lugli.
For us, it's never been about following trends.
It's about creating pieces that people genuinely enjoy wearing.
Raj embodies that perfectly.
A Wardrobe with Character
Much like the antiques and collectables Raj is known for discussing, Claudio Lugli shirts often have a story behind them.
Every print has a theme.
Every design has a personality.
Every shirt starts a conversation.
It's perhaps no surprise that someone who has spent a lifetime appreciating interesting objects and unique finds would gravitate towards clothing that follows the same philosophy.
While some people collect antiques, Raj seems to collect memorable shirts too.
We're very happy to be part of that collection.
More Than a Customer
Over the years, we've been delighted to see Raj continue to wear Claudio Lugli both on and off screen.
There's no formal campaign.
No endorsement agreement.
Just a genuine appreciation for the brand and the clothing.
In many ways, that's the best compliment any fashion company can receive.
When someone repeatedly chooses to wear your designs because they genuinely enjoy them, it means you've created something that resonates.
Looking Back
From that first discovery at WJ Bennett in Rye to becoming one of the most recognisable wearers of Claudio Lugli on British television, Raj Bisram's connection with the brand has grown entirely organically.
Viewers continue to notice.
Fans continue to ask where the shirts come from.
And Raj continues to wear them with the same confidence and individuality that first attracted him to the brand.
For us, that's what Claudio Lugli has always been about.
Creating shirts that people enjoy wearing and that others remember.
Raj Bisram has certainly helped us achieve both.