News

Claudio Lugli Green Lagoon Hawaiian shirt

The Hawaiian Shirt: A Man's Guide to Holiday and Vegas Style

Poolside to the Strip - the Hawaiian shirt is the only shirt that does holiday and Vegas in one. A short history, and three ways to wear it with shorts.

Claudio Lugli Grand Slam Tennis Ball print shirt, styled for Wimbledon

The Wimbledon Wardrobe: A Man's Guide to Championship Style

For two weeks each summer, a corner of south-west London becomes the best-dressed place in sport. How to carry the spirit of the Championships - grass, whites and all - without setting foot on Centre Court.

Claudio Lugli Monaco Grand Prix print shirt for Goodwood

The Goodwood Style Guide: Dressing for Speed, Racing and Revival

One estate, three of the best-dressed days in the English summer. How to dress for the Festival of Speed, Qatar Goodwood and the Revival - and the prints that were made for each.

Claudio Lugli plaid houndstooth mustang equestrian print shirt

The English Summer Season: A Man's Guide to Dressing for the Occasion

From Royal Windsor to the racing enclosures and the garden-party lawn, the English summer season has a rhythm - and a dress sense. How to wear it, with the equestrian print as your signature.

Claudio Lugli royal blue velvet double monk shoes

The Statement Shoe Wardrobe: A Man's Edit of Bold Footwear

Your shirt has personality. Your shoes should keep up. The four-shoe edit that turns footwear from an afterthought into the finishing statement of every outfit.

Claudio Lugli hand-painted burgundy leather boots

The Art of the Hand-Painted Shoe: Craft You Can Wear

No two pairs are ever the same. Inside the craft of the hand-painted shoe, where a leather boot becomes a one-off canvas and your footwear finally has as much personality as your shirt.

Claudio Lugli Santorini cliff top maxi slip dress

Slip, Midi or Maxi: A Guide to the Summer Dress

Three lengths, three moods, one perfect summer. How to choose between the slip, the midi and the maxi - and wear each one like it was made for you.

Claudio Lugli guitar printed leather and suede trainers

How to Style Printed Trainers (Without Overdoing It)

A printed trainer is the easiest way to add personality below the ankle. The one rule that keeps it sharp, and three ways to wear a bold sneaker like you meant it.

WWE Icons Through the Eras: The Legends, Looks and Moments That Made Wrestling Unforgettable - Claudio Lugli Shirts

WWE Icons Through the Eras: The Legends, Looks and Moments That Made Wrestling Unforgettable

From Rey Mysterio's mask to the nWo's black-and-white and Ric Flair's robes — the visual history of WWE's greatest icons, and the officially licensed Claudio Lugli shirts that celebrate them.

How to Wear Colour: A Man's Guide to Confident Colour and Print - Claudio Lugli Shirts

How to Wear Colour: A Man's Guide to Confident Colour and Print

Most men default to navy, grey and black because colour feels risky. It isn't — if you know a few rules. Here's how to wear colour and print with genuine confidence.

Paisley Shirts for Men: How to Wear the Print Properly - Claudio Lugli Shirts

Paisley Shirts for Men: How to Wear the Print Properly

Paisley is one of menswear's richest motifs — and one of the easiest to get wrong. Here's the print's story, how to choose a good one, and how to wear a paisley shirt so it reads refined, not fancy dress.

Claudio Lugli Daisy Stripe summer print shirt

Men's Summer Shirts: What to Wear to Every Event This Season

One season, a dozen occasions, and a shirt for each. The complete matrix of men's summer shirts - matched to the wedding, the races, the holiday and everything in between.

Claudio Lugli Vivid Bleeding Blooms floral print shirt

Floral Shirts for Men: The Complete Guide (2026)

Not a summer novelty - the most versatile statement a man can own. The complete guide to floral shirts: the five print families, how to wear each, and one shirt worn three ways.

The Statement Shirt Packing List for a Summer of Events - Claudio Lugli Shirts

The Statement Shirt Packing List for a Summer of Events

Five printed shirts, one packing formula: the honest guide to dressing for a summer of weddings, race days and garden parties without over-packing or over-ironing.

What Is Satin-Weave Cotton? The Science Behind a Premium Statement Shirt - Claudio Lugli Shirts

What Is Satin-Weave Cotton? The Science Behind a Premium Statement Shirt

Satin-weave cotton explained: why the weave (not the fibre) gives premium statement shirts their sheen, drape and richer-looking prints — plus how to care for it.

The Balanced Statement: How to Style a Bold Print Shirt Under a Classic Neutral Blazer - Claudio Lugli Shirts

The Balanced Statement: How to Style a Bold Print Shirt Under a Classic Neutral Blazer

How to style a bold printed shirt under a neutral blazer without looking overdone — colour rules, occasion tips, and the three simple rules of balance.