There are people who follow recipes, and then there are people who write them. Giuseppe Dell’Anno sits firmly in the latter camp.
Winner of The Great British Bake Off, bestselling author, Channel 4 favourite, and one of the most quietly charismatic figures on British television, Giuseppe brings something rare to the table: precision without pretence. He is meticulous, expressive, and unmistakably Italian in the best possible way. Which, frankly, makes him right at home in Claudio Lugli.
From the moment Giuseppe first stepped into one of our shirts, the alignment was obvious. Much like his baking, our design philosophy is rooted in respect for the classics, with just enough irreverence to keep things interesting.
Classic. Considered. Never Boring.
Giuseppe’s wardrobe choices mirror his culinary ethos. He gravitates towards clean silhouettes, confident colours, and timeless foundations. But look closer and there is always a twist. A contrast cuff. A subtle stripe. A lining that only reveals itself in motion. Style, like flavour, should reward attention.
That is where Claudio Lugli’s classic and plain shirts come into their own. These are not shirts that shout. They converse. Designed for men who appreciate craftsmanship, fit, and detail, they are elevated essentials. Familiar enough to feel effortless. Unexpected enough to feel personal.
It is no coincidence that Giuseppe has worn Claudio Lugli both on screen and off. Television demands authenticity. You cannot fake comfort, and you certainly cannot fake confidence. When the cameras are rolling, the shirt has to work as hard as the man wearing it.
A Collaboration Built on Craft
Our relationship with Giuseppe spans far beyond a single appearance or a tagged post. From book acknowledgements to giveaways, from studio baking tents to New Year’s specials, this has always been about mutual respect for craft.
Giuseppe understands that style, like baking, is about balance. Structure and freedom. Tradition and instinct. That same philosophy runs through every Claudio Lugli piece, particularly our most deceptively simple designs.
Plain does not mean plain-vanilla. It means getting everything else exactly right.
Looking Ahead into 2026
With Giuseppe appearing in Channel 4’s New Year’s special, we are proud to continue dressing a man whose talent, humility, and taste speak louder than any logo ever could.
Because when someone who knows flavour chooses your fabric, you know you are doing something right.
