Reading a campaign photograph before buying
Our Jeremy Parisi story describes a modelling and styling relationship with Claudio Lugli. Campaign photographs can show colour, print placement and proportions, but they do not tell you which size will fit you or reproduce the model’s body shape.
Use the collar, shoulder seam, sleeve length and hem as reference points. Then compare your own measurements or a well-fitting shirt with the product’s size guidance. A jacket changes how much of the print is visible, so try the outfit as a whole if that is the look you want. The collection link offers current options; campaign garments should be identified individually before claiming they are still sold.
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Explore style, culture and collaborations in the Claudio Lugli journal.
If you've browsed Claudio Lugli campaigns over the years, chances are you've already seen Jeremy Parisi.
Before many television viewers came to know Jeremy through his relationship with Kelly Brook, we knew him simply as a talented model with a great sense of style, a strong work ethic and an enthusiasm for fashion that made him a pleasure to work with.
What started as a chance introduction eventually developed into years of photoshoots, red-carpet styling and a genuine friendship with the brand.
A Journey That Started on the King's Road
Our relationship with Jeremy began through our friends at Sukie's Shoes on the King's Road in Chelsea.
Jeremy had visited the store and was introduced to Claudio Lugli through mutual connections who felt our style would be right up his street.
Fortunately, they were right.
Not long afterwards, Jeremy made the trip to see us and spent time getting to know the brand, the collections and what made Claudio Lugli different.
There was an immediate appreciation for the individuality of the clothing and the attention to detail that goes into every piece.
At the time, Jeremy was looking to expand his modelling portfolio and was interested in creating imagery that showcased a wider range of looks than traditional fashion campaigns often allowed.
Our colourful prints, distinctive tailoring and creative approach offered exactly that opportunity.
Building a Portfolio Together
What began as a handful of shoots quickly grew into a long-standing creative partnership.
Jeremy became one of the most recognisable faces associated with Claudio Lugli, appearing across numerous campaigns, collections and editorial photoshoots.
He had a natural ability to bring personality to every image while still allowing the clothing to take centre stage.
Whether modelling one of our signature printed shirts, tailored jackets or seasonal collections, Jeremy consistently understood how to showcase the garments in a way that felt effortless and authentic.
Many of those photographs remain part of our website and marketing materials today, making Jeremy one of the most familiar faces in Claudio Lugli's visual history.
From Campaigns to Red Carpets
As Jeremy's profile continued to grow through modelling, television appearances and public events, our collaboration expanded beyond the studio.
We were fortunate enough to style him for a number of red-carpet appearances and special occasions, helping create looks that reflected both his personality and the confidence he naturally brings to any event.
Jeremy has always appreciated clothing that stands out for the right reasons.
Not because it's flashy.
But because it has character.
That philosophy has always aligned perfectly with Claudio Lugli.
As his public profile increased and he became more widely recognised alongside Kelly Brook at high-profile events and public appearances, it was always rewarding to see him continuing to wear and support the brand.
More Than a Modelling Collaboration
Over the years, Jeremy's connection with Claudio Lugli became much more than a typical modelling arrangement.
He wasn't simply someone appearing in front of the camera.
He genuinely enjoyed the brand, understood its personality and appreciated the creativity behind the collections.
That enthusiasm translated into every project we worked on together.
The best brand relationships are rarely manufactured.
They're built on shared values, mutual respect and a genuine appreciation for what each side brings to the table.
That's exactly what happened here.
Still Part of the Claudio Lugli Story
Fashion campaigns come and go.
Collections evolve.
New faces emerge.
Yet some people become part of a brand's history.
Jeremy is undoubtedly one of those people for Claudio Lugli.
His images continue to appear throughout our website, his contributions helped shape numerous campaigns and his support of the brand has remained consistent over the years.
Today, many people recognise Jeremy through his successful modelling career, television appearances and his life alongside Kelly.
We still remember the ambitious model who first visited us after a recommendation from friends on the King's Road, looking to expand his portfolio and explore new creative opportunities.
What followed was years of collaboration, countless photoshoots, memorable events and a friendship we're incredibly grateful for.
Not every collaboration lasts.
The good ones do.
And Jeremy Parisi's connection with Claudio Lugli is one we're proud to still celebrate today.
Inspired by Jeremy's effortless style? Explore the men's printed shirts collection and discover the bold, photogenic prints that define the Claudio Lugli look.
