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The Journal · Claudio Lugli 2026

Stand Out | A Claudio Lugli Short Film

Written by Nav Salimian Updated Approx. 1 min read

A crowd in dark suits. One shirt with other ideas. Stand Out is a fifteen-second Claudio Lugli fashion film about the pleasure of wearing something that feels like you.

AI-generated fashion film. For the actual prints and fits available now, see the collection.

Shop the prints · Watch Stand Out on YouTube

Two more films from A Little More Colour

For the seasonal edit, read our Black Friday shirt buying guide.


From the Journal

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Explore the collection linked in this article for current pieces and available sizes.

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Nav Salimian, Claudio Lugli Shirts
Written by
Director & Marketing Lead, Claudio Lugli Shirts
Nav Salimian joined Claudio Lugli in 2013 and leads the brand’s marketing and digital direction, helping drive its growth across ecommerce, social media and creative collaborations.