The Journal · Claudio Lugli

Tattoo Print Shirts: Sailor Lore, Old-School Ink and How to Wear It


Wear the Claudio Lugli Sailor Punk Tattoo Print Shirt buttoned to the collar, tucked into black wool trousers with a black leather belt, black Chelsea boots and a navy peacoat left open. A tattoo print is old sailor lore worn on satin cotton: the ink stays on the shirt, the story stays yours, and nobody has to see your forearms.

Tattoo print shirt men: three friends on the Thames embankment at dusk in Claudio Lugli tattoo and nautical print shirts
Day nine of our daily Dark Season series. Three friends, three prints, one river wall, one round.

Every tattoo motif you recognise - the swallow, the anchor, the dagger through the rose, the skull with the sailor's cap - was a sailor's shorthand before it was anyone's fashion. A swallow meant five thousand miles at sea. An anchor meant you had crossed the Atlantic. A dagger through a heart meant somebody had let you down. Put that language on Egyptian satin cotton and you have a shirt that carries more story than most men's entire wardrobes. This is day nine of our daily Dark Season series; it follows the London Fashion Week party guide and it belongs next to our skull shirt guide.

What is a tattoo print shirt, and where do the motifs come from?

A tattoo print takes the flat, bold, black-outlined style of traditional tattoo flash - the sheets of ready-made designs that hung on parlour walls from the 1900s onward - and scatters it across the shirt. Swallows, anchors, daggers, roses, ships in full sail, panthers, pin-ups, hearts with a banner. The palette is the old flash palette: red, black, a faded green and a sun-bleached blue. Ours put those motifs on two grounds: a fine black-and-white micro-stripe for the Sailor Punk Tattoo, with a red contrast trim inside the collar and cuffs, and a cream ground for the Traditional Tattoo Art, where the ink sits like a page from the parlour wall.

Claudio Lugli Sailor Punk Tattoo Print Shirt
Sailor Punk Tattoo Print Shirt - five thousand miles at sea, no seasickness.
Claudio Lugli Traditional Tattoo Art Print Shirt
Traditional Tattoo Art Print Shirt - the parlour wall, on cream.

Is a tattoo print shirt too much for a man who has no tattoos?

No, and it is arguably better on him. On a heavily inked man the shirt competes with the arms; on an uninked man it is the whole statement, and it reads as a man who likes the art without needing the needle. The rule is that the shirt does all the talking. Plain black or charcoal trousers, plain black boots, a plain coat, no printed socks, no slogan tee underneath, no bandana. One story at a time.

How should a man wear a tattoo print shirt in autumn?

Buttoned to the collar, tucked in, cuffs fastened. If the pub is warm, undo exactly the top two buttons, never three; a tattoo print with the placket open to the chest tips over into fancy dress. Tuck it so the placket lines up with your belt buckle and fly. Keep the cuffs down - the Sailor Punk has a red trim inside the cuff that shows as a thin line when the sleeve sits properly at the wrist bone, and that is the only flash of colour the outfit needs beyond the print. If you must push a sleeve, fold the cuff twice to sit exactly below the elbow, both arms.

Fabric: Egyptian satin cotton. It has enough weight to hang straight under a coat and enough lustre to catch a lamp on a river wall. Cut tailored-slim; if you are between sizes, size up.

Claudio Lugli Nautical Print Shirt
Nautical Print Shirt - the ships, the anchors, none of the rigging.

What goes with a tattoo print shirt?

Trousers: black or charcoal, slim, in wool, heavy twill or a black chino with some weight. The cream-ground Traditional Tattoo Art takes a dark indigo denim on a Saturday; the striped Sailor Punk wants black underneath so the stripe does not fight a second texture. Shoes: black Chelsea boots, black derbies, or a black loafer with a mid-calf black sock. Coat: navy peacoat if you want to honour the sailor, black overcoat if you would rather not be that literal. Watch: plain steel or black. Rings: one, if any.

Tattoo print or skull print? A skull print is one motif, repeated, and its mood is set by the treatment - embroidered, flocked, neon, floral. A tattoo print is a vocabulary: a dozen motifs sharing a page, in a palette that has not changed since the 1930s. It is warmer, more storytelling and less gothic. If you want the dark season without the Halloween, tattoo is the print; if you want Halloween itself, our gothic shirt guide is where the skulls live.

Element Do Don't
Shirt One tattoo print, buttoned to the collar, tucked Open to the chest, worn out, sleeves shoved up
Trousers Black or charcoal wool or twill; dark indigo with the cream ground Ripped denim, camo, anything with its own print
Shoes Black Chelsea boots, black derbies Creepers, engineer boots, anything that says costume
Outerwear Navy peacoat or black overcoat, open A leather biker over a tattoo print; a varsity jacket
Accessories Plain watch, one ring Bandana, chain wallet, anchor pendant

What should you not wear with a tattoo print shirt?

  • A leather biker jacket; the shirt is already the rebel, it does not need a chaperone.
  • A bandana, a captain's hat or anything else that turns lore into costume.
  • A second print anywhere, including the socks.
  • The placket open past the second button.
  • Bright white trainers under a black-and-cream story.
  • A slogan tee underneath; if there is text, it is in the wrong place.
  • A chain wallet or an anchor pendant; the shirt has anchors.
Claudio Lugli Skull and Butterfly Print Shirt
Skull and Butterfly Print Shirt - the softer ink.
Claudio Lugli Sugar Skull Band Print Shirt
Sugar Skull Band Print Shirt - the parlour meets the pit.
Claudio Lugli Skull Flocking Tie-Dye Shirt
Skull Flocking Tie-Dye Shirt - raised velvet skulls, for Halloween proper.

Three tattoo print outfits, built from Claudio Lugli

The River Wall. The Sailor Punk Tattoo Print Shirt from the Claudio Lugli Printed Shirts Collection, buttoned to the collar, black Claudio Lugli Fitted Chinos, black Chelsea boots, navy peacoat open. The cover look: a pint on the embankment before the table is ready.

The Saturday. The Traditional Tattoo Art Print Shirt, dark indigo denim, black derbies, black overcoat. The cream ground lifts a grey afternoon without shouting at it.

The Last Warm Weekend. A short-sleeved print from the Claudio Lugli Short-Sleeve Prints Collection tucked into black trousers with black loafers; keep the Claudio Lugli Fitted Chino Shorts in the drawer until the clocks go forward again.

How does this fit into the rest of the dark season?

Tattoo prints are the bridge between September and Halloween: they carry the skull without the costume, so they work at the pub this Friday and at the party on Saturday 31 October, then straight through Bonfire Night on Thursday 5 November. Start with day one of the Dark Season series for the wider wardrobe.

Frequently asked questions

Can I wear a tattoo print shirt to a smart casual event?

Yes; buttoned, tucked and over black trousers it passes any smart casual door in London.

What do the swallow and anchor mean on a tattoo print?

Sailor lore: a swallow for five thousand miles at sea, an anchor for crossing the Atlantic.

Should a tattoo print shirt be worn open or buttoned?

Buttoned to the collar; two buttons undone at most once the room warms up, never three.

What trousers go with a tattoo print shirt?

Black or charcoal wool or twill; dark indigo denim only with the cream-ground print.

Is a tattoo print shirt a Halloween shirt?

It is a dark-season shirt that survives Halloween without ever looking like a costume.


Tattoo Print Shirts: Sailor Lore, Old-School Ink and How to Wear It - Claudio Lugli Shirts
Nav Salimian, Claudio Lugli
Written by
Nav Salimian
Director, Claudio Lugli
Nav Salimian is the creative force behind Claudio Lugli, the London design house known for bold, artistic printed shirts. He writes about print, colour, fabric and fit — drawing on over a decade of designing statement shirts.