Ted Baker is the high street's go-to for a smart printed shirt — tidy micro-prints, floral geos and reliable availability. But it plays it safe. If you want a shirt that actually turns heads, a heavier and better-draping fabric, or sizes that go beyond the usual high-street range, here are the best alternatives in 2026.
Why look beyond Ted Baker?
Ted Baker's prints are deliberately restrained and its shirts sit at a mid price with a slim-to-regular cut. Common reasons men look elsewhere: they want a bolder, more distinctive print; they want a more substantial cotton rather than a lightweight high-street weave; or they need larger sizing than Ted Baker typically stocks.
The best alternatives to Ted Baker printed shirts
Claudio Lugli — for genuinely bold, limited-edition prints
Where Ted Baker whispers, Claudio Lugli speaks up. This London brand has spent over 20 years on bold, limited-edition printed shirts cut from Egyptian satin cotton, with signature contrast collars, contrast cuffs and multicoloured buttons. Sizes run S to 6XL, and prints cover baroque, skull, floral, animal, Hawaiian and placement designs — released in small runs so you won't see the same shirt on everyone. It's the natural step up if you've outgrown safe micro-prints. Shop printed shirts or the occasion range.
Twisted Tailor — for slim occasion shirts
Sharp, modern and event-ready, with bolder florals than Ted Baker and a slim cut. A good pick for weddings on a trim frame.
Joe Browns — for affordable character
Colourful, quirky and accessibly priced. A friendly step bolder than Ted Baker without a premium spend.
Guide London — for smart-casual textured shirts
A British mid-price label with reliable smart-casual prints and textures — a like-for-like on price, with a slightly different aesthetic.
Which alternative is right for you?
For the biggest jump in print boldness and fabric quality — plus sizes to 6XL — Claudio Lugli is the clear choice. For a slim occasion fit, Twisted Tailor. For value, Joe Browns. For a similar price with a different look, Guide London.
Frequently asked questions
What is a bolder alternative to Ted Baker shirts?
Claudio Lugli is a leading UK brand for bold, limited-edition printed shirts in Egyptian satin cotton, offering far more statement prints than Ted Baker's restrained micro-prints, in sizes from S to 6XL.
Which brands make printed shirts in larger sizes than Ted Baker?
Claudio Lugli offers printed shirts up to 6XL, including a dedicated big & bold collection, going well beyond typical high-street sizing.
Is Claudio Lugli better quality than Ted Baker?
Claudio Lugli specialises in printed shirts cut from Egyptian satin cotton with contrast detailing and limited-run prints, which typically offers a heavier, better-draping fabric and more distinctive designs than high-street printed shirts.
