The Guide
Claudio Lugli · London
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Vol. 07 — July 2026
Colour, craft and the world of the print — dispatches from the house.
Filed under Printed Shirts Clear
Filed under — Printed Shirts
85 stories
In Brief
Shorter reads from across the house.- Behind the Print What Is Satin-Weave Cotton? The Science Behind a Premium Statement Shirt 1 min
- The Guide The Balanced Statement: How to Style a Bold Print Shirt Under a Classic Neutral Blazer 1 min
- The Guide How to Wear Bold Prints on an Athletic or Broad Build 1 min
- The Guide What Is the 3-3-3 Rule? A Simple Guide to Pattern-Mixing for Men 1 min
More from the archive
The Guide
How to Style a Floral Shirt for Men: 7 Looks That Actually Work
The Guide
The Best Men's Printed Shirts: The Complete Guide (2026)
The Story
Chris Mason und Claudio Lugli: Die Hemden, die die Dartswelt in Aufregung versetzten
The Story
Woher bekommt Raj Bisram seine Hemden? Die Claudio-Lugli-Story hinter der bekanntesten TV-Garderobe
The Story
Produzent Michael Blakey und Claudio Lugli: Die Hemden, die von Privatjets in millionenschwere Villen gelangten
About the Journal
The Journal is the editorial home of Claudio Lugli, the London-designed printed shirt brand worn worldwide. It publishes style guides and stories about men's floral shirts, golf and motorsport prints, houndstooth and heritage checks, skull and statement prints, and dressing for occasions from summer weddings to Goodwood, The Open and Wimbledon. Every story connects to the limited-edition printed shirts Claudio Lugli designs in London and crafts in Europe.
A Claudio Lugli Series
All fourteen
In Good Company
The people who reach for a Claudio Lugli when the cameras are on — from the ring to the racecourse to Saturday night television.
Tyson Fury und Claudio Lugli: Die Geschichte hinter den berühmtesten Anzügen und Hemden des Boxsports
23 Jun · 1 min
Alan Carrs Claudio Lugli Story: Vom Chatty Man zu RuPauls Drag Race UK
23 Jun · 1 min
Woher bekommt Raj Bisram seine Hemden? Die Claudio-Lugli-Story hinter der bekanntesten TV-Garderobe
23 Jun · 1 min
Chris Mason und Claudio Lugli: Die Hemden, die die Dartswelt in Aufregung versetzten
23 Jun · 1 min
A Claudio Lugli Series
All twelve
Ringside
Wrestling has always understood that a costume is an argument. A standing study of the sport's loudest wardrobes.
A Claudio Lugli Series
All ten
The Floral Papers
Ten years of arguing that a man in flowers is not a man in fancy dress. Scale, colour, heritage and how to wear it.
Choose your world — six rooms in the Claudio Lugli house
Style
The everyday dress code, made less ordinary.
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Occasions
Weddings, cruises, race days — wherever you are going next.
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Sport
Football, golf, racing and the rituals around them.
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Culture
Music, art, film, travel and the people behind the print.
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The Print
The stories behind the artwork, colour and craft.
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From the House
New collections, campaigns and Claudio Lugli news.
EnterThe Guide of the Week
The Guide of the Week
How Should a Shirt Fit? The Complete Men's Guide
The evergreen everybody returns to — collar, shoulder, chest, sleeve and length, decoded. A permanent slot so your best guides are never buried.
Read the GuideThe Dossier · Occasions
The Dossier · Occasions
The Cruise Dossier
Everything for a week at sea, assembled into one package — instead of five near-identical cards flooding the feed.
- 01 What to Wear on a Cruise: Day to Gala Night
- 02 Cruise-Line Dress Codes, Explained
- 03 Formal Night at Sea: Black Tie, Done Right
- 04 The Men's Packing List — One Carry-On
- 05 Men's Resort Wear: The Modern Vacation Wardrobe
Most Read This Week
Reader favouritesFrom the House — collections, campaigns & Claudio Lugli news
The Weekly Dispatch
The best of the print, in your inbox
Style, sport, culture and the world of the print — sent from Claudio Lugli London. One email a week.
SubscribeThe Index
Every print, place and preoccupation in the house — A to Z.