Behind the Print
Behind the Print
Every Claudio Lugli shirt begins as an idea, not a template. Our design studio in London draws each print by hand — a Monaco race weekend, a courtship of pheasants, a band of sugar skulls — then brings it to life on premium satin-cotton cloth. This is the story behind the shirts: what each print means, and why it was made.
“A Claudio Lugli print is never decoration for its own sake.”
It is a conversation starter — a way to wear a passion, a memory or a mood. Explore our signature designs below, then discover the full story on each product page.
Monaco Grand Prix
The Monaco Grand Prix, printed with all the glamour of the world's most storied street circuit. Harbour yachts, hairpin bends and the roar of the grid come together for the motorsport devotee.
Shop this print →
The Circus Parade
The Circus Parade marches across smooth satin cotton in a riot of big-top imagery, performers and spectacle. Theatrical and joyfully busy, it turns the shirt into centre ring. Roll up for the show.
Shop this print →Courtship Pheasants
Courtship pheasants strut in full plumage — a countryside scene of feather, colour and quiet drama. A nod to British heritage and the theatre of the wild, printed with painterly detail.
Shop this print →
From Idea to Cloth
Every print starts in our London design studio — drawn, coloured and refined by hand before it is engineered for fabric. The finished artwork is printed on premium satin cotton and made in limited runs, so no two seasons — and few wardrobes — look the same.
Aqua 3D Flowers
Aqua 3D flowers bloom across this shirt with striking depth and dimension. Cool tones and sculpted petals give the print a vivid, almost tactile lift. A floral statement built for warm-weather standout.
Shop this print →
Sugar Skull Band
Sugar skulls take the stage in this band-inspired print — Day of the Dead iconography charged with rock energy. Ornate, bold and just a little rebellious.
Shop this print →
Love Music Graffiti
Love Music graffiti sprawls across this shirt in a burst of street-art energy and turned-up volume. Tags, slogans and colour collide for a print that practically hums with sound. Wear it loud, wear it proud.
Shop this print →
Dressage Horses Check
Dressage horses move in elegant formation over a classic check ground, marrying equestrian heritage with tailored pattern. City polish with a paddock pedigree.
Shop this print →
The Golden Palm Trees
The Golden Palm Trees Hawaiian shirt — sun-gilded palms swaying across the fabric. Warm metallic tones catch the light like late-afternoon sun on the shore. Luxe island glamour, worn with an easy grin.
Shop this print →Find Your Print
From florals and skulls to motorsport, music and the great British countryside — there is a Claudio Lugli print for every character. Browse the full collection and find the one that tells your story.
Explore All Printed Shirts