Affiliate Programme

The Claudio Lugli Affiliate Programme

Bold printed shirts, made to be noticed. If your readers, viewers or followers dress with a bit of nerve, there is commission in it for you. Two ways in, one honest set of rules.

Open programme

For publishers, comparison sites, cashback and loyalty partners, deal sites and newsletters. Runs on impact.com, open to apply.

7.5% per sale
  • 30-day cookie, last click
  • Average order over £75
  • Product feed, banners and deep links in impact.com
  • Paid monthly through impact.com once orders clear our 28-day returns window
Apply on impact.com

Invite-only partners

For editorial titles, creators and comparison partners we approach directly, or who come to us with something special. Higher rates, shirts to shoot, exclusive codes and a real person on the other end of the email.

10–15% per sale
  • Content & editorial partners start at 10%
  • Comparison and CSS partners start at 12%
  • VIP tier at 15% for partners who prove it
  • Free shirts for reviews and gift guides, hi-res imagery, reader codes
  • Dedicated landing pages (golf, motorsport, country, occasionwear)
Creators: apply here

Editorial, press or comparison partner? Email nav@claudioluglishirts.com with your audience and we will send a proposal on impact.com.

How it works

Network
impact.com for everyone. Our Rakuten programme closed on 20 October 2026; if you were with us there, apply on impact.com and we will match your old rate.
Attribution
Last click, 30-day cookie. Your own discount code counts as a click.
Locking
Orders lock one month plus 15 days after the end of the month they happen in, so that our 28-day returns window has passed. Returned or cancelled orders are reversed before locking.
Payment
Locked commissions are paid 20 days after the end of the month they lock, via impact.com.
Returns
Customers have 28 days from delivery for the parcel to reach us. Boxer shorts are final sale. Commission is only ever paid on kept orders.
Not allowed
Bidding on Claudio Lugli brand terms, coupon-code scraping, self-referrals, or posting codes that were not issued to you. We check.
Moving up
Open-programme partners who drive real, incremental sales get invited onto the 10% or 12% terms. Invite-only partners who hit volume are moved to the 15% VIP tier. Upgrades are forward-looking, never retroactive.

Questions, creative requests or a code for your audience: nav@claudioluglishirts.com. Life in print. Colour. Character. Claudio Lugli.