Claudio's Cutting Room
What should we put on a shirt next?
Send us your most brilliant, strange or unexpected print idea. If we turn it into a Claudio Lugli shirt, we’ll send you the first one we make.
Under two minutes. No design skills required. Nothing is too colourful.
Strange ideas welcomeSealed submissions receive a permanent date-stamp and record number. Where similar ideas arrive, our records identify the earliest sufficiently detailed qualifying submission. We only ask for size and address if your idea is selected.
Your idea has entered Claudio’s Cutting Room.
If your spark becomes a Claudio Lugli shirt, we’ll contact you and send you the first finished piece in your chosen size. A confirmation is in your inbox — you can reply to it with up to three inspiration images you own.
You imagine it
Send us a print concept, memory, world or obsession.
We explore it
Our creative team reviews every qualifying submission.
We bring it to life
If your idea becomes a shirt, you receive the first finished piece in your chosen size.
Think in stories
Not simply “a blue shirt”…
“The neon lights and theatre signs of old London.”Be unexpected
The stranger the connection, the more interesting the print.
“Ancient Egyptian gods at a modern nightclub.”Make it personal
Memories, passions and obsessions make the strongest ideas.
“My grandfather’s record collection, sleeve by sleeve.”Every print takes the same road.
An example journey from the house archive. The first community-born print could begin with you — and its full story will be told here.