Behind the Print
Every shirt starts as a drawing in our London studio. Not a template. Not a trend board. A drawing. This is what each print means, and why we made it.
Start with chapter one ↓The Timekeeper
The Timekeeper print gathers a collector's wall of antique pocket watches and ornate clock faces, a nod to old-world craftsmanship and the art of keeping time, rendered in gold and sepia on a deep black ground.
A wall of watches, each one drawn by hand. Gold on black, so it reads from across the room and rewards a closer look. Punctuality never looked this good.
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Peacock Plumage
The Peacock Plumage print fans iridescent peacock feathers across a dark ground, their eyes glinting in electric blue, emerald and gold. A celebration of colour, confidence and natural extravagance.
The peacock doesn't ask permission. Neither should you. Electric blue and gold on black, cut in Egyptian satin cotton so the feathers catch the light the way the real thing does.
Shop this print →“A Claudio Lugli print walks in before you do.”
Twenty years of drawing the loud ones. Bold colour, dense print, contrast collar, buttoned to the top. The rest of the outfit stays quiet so the shirt can talk.
High Roller Dice
The High Roller print scatters golden dice across a jet-black ground among gilded blooms, a nod to casino nights and living life on a lucky streak.
Gold dice, gilded blooms, jet black. Made for the table, the rooftop and the taxi home. Fortune favours the well dressed.
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Love Music Graffiti
Love Music graffiti sprawls across this shirt in a burst of street-art energy and turned-up volume. Tags, slogans and colour collide for a print that practically hums with sound. Wear it loud, wear it proud.
A wall of colour you can button up. Every tag drawn in the studio, then turned up to eleven. Volume, printed.
Shop this print →Four more from the drawing board
New this season. Four different obsessions, one studio.
05 · Collector Antique Porcelain Vase
The Antique Porcelain print lines up hand-painted Oriental vases, urns and ginger jars edge to edge, blossoms and hibiscus in coral, gold and jade set against a deep teal ground. A collector's cabinet you can wear.
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06 · Well Read The Library
The Library print stacks rows of vintage book spines shelf on shelf in red, teal, gold and cream, a well-read wall of stories for the man who always has something to say.
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07 · Landscape Alpine Sunset
The Alpine Sunset print captures snow-capped peaks, a still lake and a pine forest beneath a glowing sunset, a cinematic mountain landscape rendered in photographic bands across the shirt.
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08 · After-Dark Floral Midnight Bloom
Midnight Bloom layers rich blossoms and foliage against a deep after-dark ground. Lush, moody and made for the evening, it is a floral with a darker side. Dressed to be noticed when the lights go down.
Shop this print →The Shooting Season
October. The birds are up and so are the collars. Two prints drawn for the field, the long lunch and the drive home, plus a gilet we only made a handful of.
Country · Plumage Courtship Pheasants
Courtship pheasants strut across this shirt in full plumage, a countryside scene of feather, colour and quiet drama. It nods to British heritage and the theatre of the wild, printed with painterly detail. A refined choice for the man who wears the outdoors with style.
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Country · Driven Partridges Flying
A love letter to the British countryside. Coveys of partridges break cover and take to the sky across a refined ground, the drama of a driven shoot, captured in print. Field-sport heritage reimagined with a designer's eye: traditional in spirit, unmistakably Claudio Lugli in execution.
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New · Gilet · A Handful Made Watercolour Pheasant Gilet
Cock pheasants rise in full flight across a clean white ground, each bird painted in watercolour russet, blue and gold with soft bursts of colour behind, drawn in-house. Artful, energetic and unmistakably ours. Layer it over the shirt and let the two prints argue.
Shop this print →The Print, Tailored
Same drawings, sharper silhouette. The studio's boldest artwork, cut into a blazer with a lapel and a reason to be invited.
Skull · Tailored Ornamental Skull Blazer
Vanitas in full colour. Ornamental skulls repeat across a black ground in turquoise, fuchsia, red, violet, green and gold tones, dark iconography transformed into something intricate, vivid and celebratory.
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Abstract · Tailored Neon Smoke Blazer
Colour caught in motion. Electric plumes of blue, violet, magenta and orange drift across black like ink dispersing through water, creating an abstract print that feels fluid, luminous and never static.
Shop this print →The Print, Black-Tie
A white tuxedo shirt is the quietest thing we make. Then you reach the collar, the cuffs and the bow tie, and the print has the last word. Eleven prints, one dress code, properly bent.
Motorsport · Black Tie Monaco Nights
A vintage Monaco print in rich multicolour detail trims the collar, cuffs and matching bow tie of this white tuxedo shirt. Riviera and Grand Prix glamour made black-tie ready.
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Plumage · Black Tie Peacock Feather
An iridescent peacock feather print in blue, emerald and gold trims the collar, cuffs and matching bow tie of this white tuxedo shirt. Black-tie formality with a proper flourish.
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Abstract · Black Tie Smoke & Mirrors
A vivid smoke-swirl print in blue, purple, pink and orange trims the collar, cuffs and matching bow tie of this white tuxedo shirt, like ink drifting through water. Formalwear as a talking point.
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Drawn in London.
Worn everywhere.
London Lifestyle packs the capital onto one shirt, landmarks, streets and big-city scenes in lively multicolour. A tribute to the city where every Claudio Lugli print is drawn. Wear the town you love.
Shop this print →Find Your Print
Watches, peacocks, dice, graffiti, porcelain, books, mountains, florals, pheasants, bow ties. Somewhere in there is the one that sounds like you. Go on.
Explore All Printed Shirts