For two weeks each summer, a corner of south-west London becomes the best-dressed place in sport. Here is how to carry the spirit of the Championships - grass, whites and all - without ever setting foot on Centre Court.
Wimbledon is not really a tennis tournament. It is a fortnight-long English daydream that happens to have tennis in the middle of it: strawberries and cream, a glass of Pimm's, a queue treated as a national sport of its own, and a dress sense that has not so much resisted the modern world as quietly ignored it. From 29 June to 12 July 2026, SW19 does what it always does - it reminds everyone that how you turn up still matters.
You do not need a debenture seat to be part of it. The Championships have always belonged as much to the garden party, the members' lawn and the sofa as to Centre Court, and the dress sense travels with them. So whether you are on the Hill with a punnet of strawberries or hosting friends for the final, this is how to dress for the best fortnight of the English summer.
The only place whites are still non-negotiable
On court, the dress code is famously absolute. Players wear almost head-to-toe white, a rule the All England Club has held since the Victorian era and still enforces to the millimetre, down to the soles of the shoes. Off court, nobody is going to inspect your waistband - but the mood rubs off. Wimbledon is smart-summer dressing at its most relaxed and its most considered: linen worn without fuss, a collar rather than a crew neck, tailoring without a tie, and colour used with intent rather than by accident.
The Wimbledon palette
Every great event has a colour story, and Wimbledon's is one of the most recognisable in the world: the deep grass green and mauve of the club, the chalk white of the tramlines, the red of a just-ripe strawberry, the soft cream of the tea tent. It is a palette worth borrowing - and the easiest way to wear it with personality is a print that nods to the game itself.
The tennis shirt, done properly
This is where a statement shirt earns its place - not as a novelty, but as a considered, satin-cotton print that carries the theme with wit and quality. Two pieces from the Claudio Lugli range were made for exactly this fortnight, and they take opposite routes to the same idea.
The Grand Slam Tennis Ball Print Shirt is the bright, playful one: a crisp white ground scattered with tennis balls, sharp enough to read across a lawn and light enough for a genuinely hot afternoon. The Vintage Tennis Print Shirt is its quieter, more nostalgic cousin - warm beige, old-card graphics, the look of a print that has always been in the wardrobe. One is centre stage, one is the connoisseur's pick. Both are cut in premium satin cotton with a sharp, tailored fit.
Wimbledon is the last place in sport where how you look still counts for as much as what you came to watch.
How to wear it - and where
The trick with a print this characterful is to let it lead and keep everything else calm. For a day out or a members' lawn, wear the shirt under an unstructured navy or cream blazer with stone chinos and loafers, sleeves left long. Undo the blazer, and the print does the talking. For a garden party or watching the final at home, wear it open over a plain tee with tailored shorts and clean white trainers - relaxed, but still put together. The rule is simple: one statement, everything else in the Wimbledon palette of green, cream and white.
It sits naturally alongside the rest of the English summer season, too - the same considered, print-led approach carries from SW19 to a day at the races or any summer event on the calendar.
The Edit
Wimbledon style: FAQs
Is there a dress code for Wimbledon spectators?
Only the players face the strict all-white rule. Spectators are simply asked to dress smartly, particularly in Centre Court and hospitality areas - think polished summer tailoring rather than athleisure. Scruffy or ripped clothing is discouraged in premium areas.
What colours suit a Wimbledon look?
Lean into the event's own palette - grass green, club mauve, cream and crisp white - and let a single print add the character.
Can you wear a printed shirt to a summer sporting event?
Absolutely. A premium satin-cotton print, worn under a blazer or open over a plain tee, is ideal for the polished-but-relaxed mood of the English summer season.
Explore the full Sport and Games collection, or browse all of our men's printed shirts to find your own statement for the season.
