The Journal · Claudio Lugli

Day of the Dead vs Halloween: What the Prints Mean and How to Wear Them Respectfully


Day of the Dead prints celebrate the dead with colour; Halloween prints play with the dark. Wear the first with respect and the second with wit: a black Sugar Skull Band shirt buttoned to the collar, black wool trousers, black leather Chelsea boots and a charcoal overcoat carries you through both weekends, 31 October to 2 November, without a costume.

Day of the Dead shirt men: three friends around a candlelit marigold table in a London courtyard, in Sugar Skull Band, Neon Butterfly and Winter Rose Bouquet prints by Claudio Lugli
First night of November, a courtyard off a Georgian square, candles and marigolds on the table. Three shirts, three stories, and not one of them a costume.

This is day 17 of our daily Dark Season series. Yesterday we sent leopard and tiger prints into a Mayfair gallery. Today, the question that arrives in our inbox every October: are sugar skulls a Halloween thing, and is it fine to wear them?

What is the difference between Day of the Dead and Halloween?

Halloween, 31 October, grew out of Samhain and All Hallows' Eve; its mood is fright. Dia de los Muertos, 1 and 2 November, is a Mexican celebration rooted in Indigenous tradition and All Souls' Day; its mood is welcome, with altars, candles and marigolds inviting the dead home for a night. One tradition frightens the dead away; the other sets a place for them at the table.

What do the sugar skulls and marigolds on a Day of the Dead shirt mean?

The calavera, the decorated skull, is not macabre. It is a portrait of a loved one, sweetened with sugar and painted with flowers, a grin rather than a grimace. Marigolds, cempasuchil, are the orange path that guides spirits home by scent and colour. Monarch butterflies, arriving in Mexico each November, are read as returning souls. So a print of skeleton musicians, butterflies and blooms is a party, not a haunting, and that changes how you wear it.

Sugar Skull Band print shirt by Claudio Lugli
Sugar Skull Band Print Shirt - skeleton musicians on black. The Day of the Dead shirt, done as a print rather than a poster.
Neon Butterfly Tencel print shirt by Claudio Lugli
Neon Butterfly Tencel Print Shirt - returning souls, tightly repeated. The quiet Day of the Dead reference nobody will call a costume.

Is it disrespectful to wear a Day of the Dead shirt if you are not Mexican?

Wearing the print is fine; wearing the face paint is where it turns. A calavera print on a well-cut shirt is appreciation of an art form, as a paisley shirt is no claim on Kashmir. What tips it into fancy dress is the full La Catrina treatment: painted skull face, top hat, plastic marigold crown, all worn to a Halloween party as a monster. Keep it to the shirt, keep the shirt buttoned to the collar, keep everything else plain black and you are wearing a print, not a people.

Which prints are Halloween and which are Day of the Dead?

Two families, easy to tell apart once you know the tells.

Element Day of the Dead print Halloween print
Skull Decorated, smiling, flowers in the eye sockets Bare bone, shadowed, teeth showing
Palette Marigold orange, pink, turquoise, neon on black Black, bone white, blood red, smoke grey
Companions Butterflies, guitars, candles, roses Bats, moths, thorns, dripping paint
Wear it 1-2 November, dinners, family parties 31 October, bars, house parties, screenings
Mood Warm, celebratory, a toast to someone Sharp, dark, a little dangerous
Day of the Dead Neon Skulls print shirt by Claudio Lugli
Day of the Dead Neon Skulls Print Shirt - the calavera at full volume. Flowers in the sockets, grin intact.
Day of the Dead print shirt in black by Claudio Lugli
Day of the Dead Print Shirt - Black - the newest cut of the theme. Buy before the first weekend of November does.
Embroidery Skulls shirt by Claudio Lugli
Embroidery Skulls Shirt - the Halloween side of the table. Bone-toned, ornate, wears past November.

How should a man wear a sugar skull shirt without it looking like a costume?

The rule is one loud thing. The print is the decision, so the frame stays plain. Button the shirt to the collar; if you must open it, undo exactly the top button, never two, or the neckline starts competing with the skulls. Trousers are black: wool flannel for a dinner, heavier cotton twill for a party. Shoes are plain black leather, a Chelsea boot or a derby with a rubber sole for wet pavements. Outerwear is a charcoal or black overcoat, never a cape. Cuffs stay fastened; the print runs to the wrist for a reason. No skull rings, no bandanas, no face paint. Our cut is tailored-slim; if you are between sizes, size up, because a pulled placket ruins a print faster than anything.

What should a man wear to a Day of the Dead party or dinner?

Treat it as a dinner, because it is one. A long-sleeve shirt in a Day of the Dead print, buttoned, tucked into black trousers with a plain black belt. If the courtyard is cold, a black merino crew neck over the shirt with the collar out reads as considered rather than covered up. Bring marigolds and a bottle. The hosts have built an altar; dress as though you noticed.

Winter Rose Bouquet print shirt by Claudio Lugli
Winter Rose Bouquet Print Shirt - no skulls at all, and still the right shirt for a table of candles and flowers. The dark floral is the diplomat of the dark season.

What not to wear

  • Skull face paint with a printed shirt: the shirt is the reference, your face is not.
  • A plastic marigold crown or a top hat: that is La Catrina fancy dress, not an outfit.
  • Two prints at once: a sugar skull shirt over patterned trousers is a fight nobody wins.
  • An open shirt over a black tee: it halves the print and reads as a costume shop layer.
  • Rolled sleeves: the print runs to the cuff for a reason, and cold courtyards punish bare forearms.
  • Orange trousers to match the marigolds: you are a guest, not the altar.
  • Novelty jewellery: skull rings, bone necklaces, anything from a joke shop.
  • Trainers with a printed shirt on the first of November: leather, black, done.

Three Claudio Lugli edits for 31 October to 2 November

The Day of the Dead dinner. Sugar Skull Band Print Shirt, buttoned, with black wool trousers from our Claudio Lugli Fitted Chinos in black, black Chelsea boots and a charcoal overcoat. The skeleton band plays and everything else stays quiet.

The Halloween bar. Embroidery Skulls Shirt from the Claudio Lugli Printed Shirts Collection, black twill trousers, black derbies with a rubber sole. Bone-toned skulls on the 31st, no fangs required. For the crowd that will not take a coat, the short-sleeve Skull Sunglasses Floral from the Claudio Lugli Short-Sleeve Prints Collection does the same job indoors.

The weekend that does both. Day of the Dead Neon Skulls Print Shirt, calaveras loud enough for a Saturday Halloween party and correct enough for a Sunday altar, over black chinos; if you are somewhere warm enough for it, our Claudio Lugli Fitted Chino Shorts in black keep the print as the only statement.

Skull Sunglasses Floral short sleeve print shirt by Claudio Lugli
Skull Sunglasses Floral Short Sleeve Print Shirt - skulls in shades among the flowers. Halloween with its tongue in its cheek.
Skull Flocking gradient tie-dye shirt by Claudio Lugli
Skull Flocking Shirt with Gradient Tie-Dye - raised velvet skulls you can feel. The one for the 31st itself.

For the wider skull wardrobe, our skull shirts guide covers the whole family, the gothic shirts guide handles the darker end, and the Halloween planning guide tells you what to order and when. Halloween falls on Saturday 31 October this year, Day of the Dead follows on the Sunday and Monday, and the clocks go back the weekend before.

Frequently asked questions

Is a sugar skull shirt a Halloween shirt?

It works on 31 October, but it belongs to Day of the Dead on 1-2 November, so wear it as celebration rather than horror.

Can I wear a Day of the Dead shirt to a Halloween party?

Yes, buttoned to the collar with black trousers and no face paint; the print does the talking and nobody mistakes it for a costume.

What colours go with a Day of the Dead print shirt?

Black only, from trousers to boots to coat; the marigold orange and turquoise in the print supply all the colour the outfit needs.

Is it cultural appropriation to wear a sugar skull print?

Wearing the print on a shirt is appreciation; painting your face as La Catrina for a monster party is where it stops being respectful.

Should I size up in a Claudio Lugli skull shirt?

The cut is tailored-slim, so if you are between sizes, size up; a print only reads properly on a placket that lies flat.


Day of the Dead vs Halloween: What the Prints Mean and How to Wear Them Respectfully - Claudio Lugli Shirts
Nav Salimian, Claudio Lugli
Written by
Nav Salimian
Director, Claudio Lugli
Nav Salimian is the creative force behind Claudio Lugli, the London design house known for bold, artistic printed shirts. He writes about print, colour, fabric and fit — drawing on over a decade of designing statement shirts.