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Claudio Lugli Golden Palm Trees Hawaiian shirt holiday edit

The Holiday Shirt Edit: Build Your Look, Poolside to Vegas

Three holiday looks, built and ready to shop - each a printed shirt plus the right pair of shorts. Everything you need packed, from the pool to a night on the Strip.

Claudio Lugli Green Lagoon Hawaiian shirt

The Hawaiian Shirt: A Man's Guide to Holiday and Vegas Style

Poolside to the Strip - the Hawaiian shirt is the only shirt that does holiday and Vegas in one. A short history, and three ways to wear it with shorts.

Claudio Lugli Grand Slam Tennis Ball print shirt, styled for Wimbledon

The Wimbledon Wardrobe: A Man's Guide to Championship Style

For two weeks each summer, a corner of south-west London becomes the best-dressed place in sport. How to carry the spirit of the Championships - grass, whites and all - without setting foot on Centre Court.

Claudio Lugli Monaco Grand Prix print shirt for Goodwood

The Goodwood Style Guide: Dressing for Speed, Racing and Revival

One estate, three of the best-dressed days in the English summer. How to dress for the Festival of Speed, Qatar Goodwood and the Revival - and the prints that were made for each.

Claudio Lugli plaid houndstooth mustang equestrian print shirt

The English Summer Season: A Man's Guide to Dressing for the Occasion

From Royal Windsor to the racing enclosures and the garden-party lawn, the English summer season has a rhythm - and a dress sense. How to wear it, with the equestrian print as your signature.

Claudio Lugli royal blue velvet double monk shoes

The Statement Shoe Wardrobe: A Man's Edit of Bold Footwear

Your shirt has personality. Your shoes should keep up. The four-shoe edit that turns footwear from an afterthought into the finishing statement of every outfit.

Claudio Lugli hand-painted burgundy leather boots

The Art of the Hand-Painted Shoe: Craft You Can Wear

No two pairs are ever the same. Inside the craft of the hand-painted shoe, where a leather boot becomes a one-off canvas and your footwear finally has as much personality as your shirt.

Claudio Lugli guitar printed leather and suede trainers

How to Style Printed Trainers (Without Overdoing It)

A printed trainer is the easiest way to add personality below the ankle. The one rule that keeps it sharp, and three ways to wear a bold sneaker like you meant it.

A Complete Guide to WWE's Eras: From the Golden Age to Today - Claudio Lugli Shirts

A Complete Guide to WWE's Eras: From the Golden Age to Today

Wrestling history is best understood in eras. A clear, era-by-era guide to how WWE evolved, the icons who defined each one, and the looks that still shape menswear.

Sting: The Icon Who Turned Silence and Face Paint into a Visual Language - Claudio Lugli Shirts

Sting: The Icon Who Turned Silence and Face Paint into a Visual Language

The face paint, the long coat, the silent stare from the shadows. How Sting built one of wrestling's most striking visual identities, largely without saying a word.

Shawn Michaels: The Heartbreak Kid and the Showmanship of Wrestling - Claudio Lugli Shirts

Shawn Michaels: The Heartbreak Kid and the Showmanship of Wrestling

Some wrestlers win matches. Shawn Michaels made them unforgettable. On HBK, Mr WrestleMania, and the showmanship that turned presentation into an art form.

The Attitude Era: How WWE's Boldest Chapter Rewrote the Rules of Cool - Claudio Lugli Shirts

The Attitude Era: How WWE's Boldest Chapter Rewrote the Rules of Cool

For a few electric years, wrestling was the most talked-about thing on television. Inside the Attitude Era: the stars, the swagger and why its bold merchandise still shapes menswear.

Ric Flair and the Art of Wrestling Extravagance - Claudio Lugli Shirts

Ric Flair and the Art of Wrestling Extravagance

Robes, the Woo and sixteen world titles: how Nature Boy Ric Flair turned flamboyance into an art form, and why he is the wrestler most made for a fashion retrospective.

The Greatest Masked Wrestlers and the History of the Wrestling Mask - Claudio Lugli Shirts

The Greatest Masked Wrestlers and the History of the Wrestling Mask

The mask is wrestling's most powerful symbol. Here's where it comes from, what it means, and the masked legends — from El Santo to Rey Mysterio — who made it iconic.

nWo: How Wrestling's Most Rebellious Faction Built an Iconic Visual Identity - Claudio Lugli Shirts

nWo: How Wrestling's Most Rebellious Faction Built an Iconic Visual Identity

The New World Order didn't just change wrestling storytelling — it built one of the most recognisable brands in sports entertainment. Here's how black-and-white became an attitude.

The Rock Through the Years: From Rocky Maivia to the People's Champion - Claudio Lugli Shirts

The Rock Through the Years: From Rocky Maivia to the People's Champion

How Dwayne Johnson went from the most booed man in WWE to its most charismatic icon — the Rocky Maivia rejection, the heel turn that made him, and the catchphrases that never left.