The Guide
Claudio Lugli · London
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Colour, craft and the world of the print — dispatches from the house.
Filed under WWE Clear
Filed under — WWE
12 storiesIn Brief
Shorter reads from across the house.- From the House WWE Attitude Era: Costume, Logos & Visual Style Ca. 3 Min. Lesezeit
- From the House Ric Flair’s Robes: Wrestling Costume & Maximalist Style Ca. 4 Min. Lesezeit
- From the House Masked Wrestlers: Mask History & Costume Design Guide Ca. 4 Min. Lesezeit
- From the House nWo Visual Identity: Logo, Monochrome & Wrestling Style Ca. 4 Min. Lesezeit
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About the Journal
The Journal is the editorial home of Claudio Lugli, the London-designed printed shirt brand worn worldwide. It publishes style guides and stories about men's floral shirts, golf and motorsport prints, houndstooth and heritage checks, skull and statement prints, and dressing for occasions from summer weddings to Goodwood, The Open and Wimbledon. Every story connects to the limited-edition printed shirts Claudio Lugli designs in London and crafts in Europe.
In Good Company
The people who reach for a Claudio Lugli when the cameras are on — from the ring to the racecourse to Saturday night television.

Tyson Fury und Claudio Lugli: Die Geschichte hinter den berühmtesten Anzügen und Hemden des Boxsports
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Alan Carrs Claudio Lugli Story: Vom Chatty Man zu RuPauls Drag Race UK
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Woher bekommt Raj Bisram seine Hemden? Die Claudio-Lugli-Story hinter der bekanntesten TV-Garderobe
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Chris Mason und Claudio Lugli: Die Hemden, die die Dartswelt in Aufregung versetzten
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Ringside
Wrestling has always understood that a costume is an argument. A standing study of the sport's loudest wardrobes.
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No. 02WWE Eras: A Guide to Costume & Visual Identity
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Explore our style and fashion guides

Printed Shirt Styling
Build balanced outfits with colour, print and simple layers.
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Fit, Fabric & Care
Check your shirt's fit, understand fabric and follow practical care guidance.
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Occasions & Events
Dress-code checks and outfit ideas for weddings, races, cruises and evenings out.
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Print & Design
Explore print scale, motifs, colour and the stories behind the artwork.
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Women's Style
Printed shirts, jackets and outfit ideas for work, events and everyday wear.
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Culture & Collaborations
People, collaborations and cultural references behind statement style.
Explore guidesFeatured fit guide

Featured fit guide
How Should a Shirt Fit? The Complete Men's Guide
A practical checklist for the collar, shoulders, chest, sleeves and hem, with simple ways to check movement and compare sizing.
Read the GuideThe Dossier · Occasions

The Dossier · Occasions
The Cruise Dossier
Plan a week at sea with outfit ideas, packing advice and the dress-code checks to make before you travel.
- 01 What to Wear on a Cruise: Day to Gala Night
- 02 Cruise-Line Dress Codes, Explained
- 03 Formal Night at Sea: Black Tie, Done Right
- 04 The Men's Packing List — One Carry-On
- 05 Men's Resort Wear: The Modern Vacation Wardrobe
Start with these guides
Explore all guidesFrom the House — collections, campaigns & Claudio Lugli news
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The best of the print, in your inbox
Style, sport, culture and the world of the print — sent from Claudio Lugli London. One email a week.
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