La Signora — The Wild Ones
The Leopard Memo
Why the fiercest print in fashion is a neutral — and how to wear it now
43 animal & wildlife prints in the women's range
Every few years the fashion press rediscovers leopard and declares it the print of the season. The truth the well-dressed have always known is quieter: leopard is not a trend, it is a neutral. It behaves like camel, like navy, like grey — it goes with everything — while doing something none of those colours can do, which is signal intent. A woman in leopard has decided something. This memo is about deciding it properly.
“Leopard is not a trend. It is a neutral with intent.”
The Spectrum, From Whisper to Roar
Start with where you sit on the spectrum. The classic Leopard Print shirt is the whisper: true rosettes, tonal ground, reads almost as texture across a room. The Jaguar pair — Skin and Majesty — deepen the palette toward gold and shadow. The Leopards & Roses puts the animal among flowers, softening it into romance. And the Catwoman Leopard is the roar: the face of the animal itself across satin cotton, the shirt our Revival guide builds its femme fatale around.
The Three Correct Ways
As the neutral: leopard shirt, black trousers, gold jewellery — the uniform of every fashion editor at every fashion week since the nineties. As the accent: under a camel coat or our leopard-adjacent tailoring with only the collar showing; suggestion outranks statement in daylight. As the total look: the Leopard Skin double-breasted jacket over the leopard maxi dress — head-to-toe is the one place more is actually more, but every other element (shoes, bag, lip) must then be plain. What kills leopard is timidity: a small leopard scarf clutched to an otherwise beige outfit reads as apology. Commit or wear the florals.
Beyond the Cat
The wild wardrobe is broader than the leopard. Butterflies — silhouetted or photographic — are the gentlest of the animal prints and the most requested. The Flamboyance of Flamingos is pure joy on a hanger (and exists for men too — see His & Hers). Hummingbirds ride a stripe like the peonies do. The animal house is where the range is at its most Claudio Lugli: nature, saturated.
Leopard · jaguar · butterfly · flamingo · 43 wild ones
Frequently Asked Questions
How do you wear leopard print to work?
Is leopard print still in style in 2026?
What colours go with a leopard print shirt?
Watch the film — then shop the Leopards & Roses shirt →
