The Journal · Claudio Lugli

Halloween Is Six Weeks Away: The Man's Planning Guide


Six weeks out, the answer is one shirt bought now and worn twice: the Claudio Lugli Day of the Dead Neon Skulls print, buttoned to the collar, with black chinos, black Chelsea boots and a charcoal overcoat. Halloween is Saturday 31 October. Order this week, wear it to the pub on the 30th and the party on the 31st.

Two old friends, a covered market, a late bite and a plan: one counts off the nights booked in the Day of the Dead Neon Skulls shirt, the other shields his eyes from the neon in the Day of the Dead Black. Day 10 of our daily Dark Season series.

This is day 10 of our daily Dark Season series, and the first piece that is about timing rather than a single print. Yesterday's tattoo print guide covered the ink; today covers the calendar. Most men leave Halloween to the last Thursday and end up in a cape from a supermarket. The men who look right on the 31st decided in September.

What should a man wear for Halloween if he refuses to wear a costume?

A printed shirt that does the work a costume would, without the polyester. The rule is simple: the print carries the theme, everything else stays plain and dark. Skulls, sugar skulls, dark florals, baroque gold on black, smoke, dragons. Buttoned to the collar, tucked into black trousers, black leather on the feet. It reads as a man who dressed for the night, not a man who dressed as something. Our skull shirts guide goes deeper on the print itself.

Why should I be planning Halloween in September?

Three reasons, all practical. First, stock: the loudest prints sell in a narrow window and the Neon Skulls is already on low stock. Second, fit: a shirt cut tailored-slim needs a week to arrive and an evening to check, and if you are between sizes you size up, which means you may need to exchange. Third, the calendar is crowded. Whitby Goth Weekend runs 30 October to 1 November, Day of the Dead follows on 1 and 2 November, and Bonfire Night is Thursday 5 November. One shirt bought now covers all of it.

Claudio Lugli Day of the Dead Neon Skulls print shirt
Day of the Dead Neon Skulls Print Shirt - the lead shirt of the season. Buy it in September or watch it go.
Claudio Lugli Day of the Dead print shirt in black
Day of the Dead Print Shirt - Black - larger portraits, more space between them, the quieter of the two.

What is the week-by-week Halloween plan for a man?

Week one, now: choose the print and order it. Week two: try it on with the trousers you will wear, not the ones you happen to have on. Week three: sort the shoes; a black leather Chelsea boot with a clean sole is the answer for almost every night. Week four: check the collar sits flat when fully buttoned and that the cuffs fasten without pulling. Week five: confirm which nights you are out and whether one shirt or two is needed. Week six, Halloween week: press it the night before, hang it, and do nothing else. Panic is what the supermarket cape is for.

Element Do Don't
Shirt One dense skull or dark print, fully buttoned A plain black shirt with a novelty tie
Trousers Black fitted chinos or black wool, no break Orange anything, or ripped denim
Shoes Black leather Chelsea boots or derbies White trainers, however clean
Layer Charcoal overcoat or black unstructured blazer A cape, a cloak, or a hooded anything
Timing Order in September, press on the 30th Order on the 29th and hope

Which prints work for Halloween without looking like fancy dress?

The test is whether the shirt would still be worn in March. Sugar skulls pass because they are folk art first and Halloween second. Embroidered skulls pass because the texture reads as craft. Tie-dye skulls pass because the colour is the point. Dark roses and baroque gold pass because they are simply good shirts that happen to suit October. A cartoon pumpkin fails. A shirt that says the word Halloween fails harder.

Claudio Lugli Skull Flocking shirt with gradient tie-dye
Skull Flocking Shirt with Gradient Tie-Dye - raised velvet skulls you can feel. Runs to the bigger sizes.
Claudio Lugli Tie-Dye Skulls print shirt in red
Tie-Dye Skulls Print Shirt - Red - nine left at the time of writing. Do the maths.
Claudio Lugli Sugar Skull Band print shirt
Sugar Skull Band Print Shirt - a mariachi of the dead. The pub shirt for the 30th.

How do I wear a skull shirt so it looks sharp rather than loud?

Button it all the way up; the collar closed is what separates the shirt from the fancy-dress version of itself. Cuffs fastened, never rolled. Tuck it into black trousers with a plain black leather belt no wider than three centimetres. If the room is warm, undo exactly the top button, never two, and only after midnight. Keep the wrist bare or wear one steel watch. No skull rings, no chains, no hat. The print is already saying everything.

What not to wear this Halloween

  • A shop-bought costume in a plastic bag - you will be one of eleven.
  • Face paint over a good shirt - the collar never recovers.
  • A skull shirt worn open over a black T-shirt - it reads as a jacket, not a shirt.
  • Orange trousers, orange shoes, orange anything.
  • Two prints at once, however well they match in the mirror.
  • A shirt ordered on 29 October and hoped for on the 31st.
  • Vampire fangs - the villain's wardrobe does not need them.

Which shirt should I buy if I can only buy one?

The Neon Skulls, for coverage: it works for a pub, a party, a Day of the Dead dinner and a Bonfire Night walk. If it has sold out by the time you read this, the Embroidery Skulls is the same wardrobe logic with more texture and less colour, and it is the one we would send to a man over 45. If you want the print to be softer still, the Skull and Butterfly stays on the right side of goth without ever becoming it.

Claudio Lugli Embroidery Skulls shirt
Embroidery Skulls Shirt - stitched, not printed. The grown-up skull.
Claudio Lugli Skull and Butterfly print shirt
Skull and Butterfly Print Shirt - for the man who wants the skull but not the scene.

Three Halloween outfits you can order today

The Pub on the 30th. Sugar Skull Band Print Shirt, buttoned up, with black Claudio Lugli Fitted Chinos, black Chelsea boots and a charcoal overcoat over the arm. Plain, dark, done. More of the mood in the Claudio Lugli Printed Shirts Collection.

The Party on the 31st. Day of the Dead Neon Skulls Print Shirt with black wool trousers, black derbies and nothing else. If the venue is warm, the short-sleeve route in the Claudio Lugli Short-Sleeve Prints Collection keeps the print and loses the heat.

The Weekend Away. Skull Flocking Shirt with Gradient Tie-Dye for the evening, packed flat, with black chinos for the night and a pair of Claudio Lugli Fitted Chino Shorts for whatever the morning after brings.

Tomorrow, day 11: why a black printed shirt beats a plain one. And when the party invitations start arriving, our party shirts guide already has the answers.

Halloween planning questions, answered

When should I buy a Halloween shirt?

Now, in mid-September; the loudest prints are on low stock and a tailored-slim cut needs a try-on week.

Can I wear the same shirt to Halloween and Bonfire Night?

Yes; a sugar skull or smoke print carries both, and Bonfire Night is only five days later.

Is a skull shirt too much for a work Halloween party?

Not when it is buttoned to the collar with dark trousers; the costume is what is too much.

What trousers go with a Halloween print shirt?

Black fitted chinos or black wool, no break, plain black belt; nothing else competes.

Do Claudio Lugli shirts fit true to size?

They are cut tailored-slim; if you are between sizes, size up.


Halloween Is Six Weeks Away: The Man's Planning Guide - Claudio Lugli Shirts
Nav Salimian, Claudio Lugli
Written by
Nav Salimian
Director, Claudio Lugli
Nav Salimian is the creative force behind Claudio Lugli, the London design house known for bold, artistic printed shirts. He writes about print, colour, fabric and fit — drawing on over a decade of designing statement shirts.