The Journal · Claudio Lugli

His & Hers: The Shared Print Wardrobe


La Signora — The Shared Wardrobe

His & Hers

The same print, cut two ways: the couple's guide to dressing in conversation

The prints that exist in both wardrobes — and the one rule that makes them work

There is a species of couple the British summer produces every year: the two people at the wedding, the races, the garden party, who look as though they were dressed by the same excellent hand without looking like a uniform. It is never an accident. Claudio Lugli is one of very few houses in Britain printing the same artwork for both wardrobes — same satin cotton, same saturated ink, cut properly for him and properly for her. This is the field guide to using that power responsibly.

“Matching is for tourists. Conversing is for couples.”

The Rule of Conversation

One of you wears the print loud; the other answers it quietly. She takes the Flamboyance of Flamingos; he takes the same print — and one of them buttons a blazer over it. Or he goes full flamingo and she answers in a plain satin shirt with pink at the cuff. The photographs work because the eye finds a relationship, not a repetition. Full matching — both in the identical print, uncovered — is reserved for exactly two occasions: fancy dress, and the Christmas card.

The Race-Day Pair

The equestrian prints are the shared wardrobe's strongest suit, because at the races the motif belongs to the day rather than to either of you. Her Lucky Charm Horseshoe beside his Horseshoe Equestrian is the reference pairing — related artwork, different scales, zero uniform. Deploy at Glorious Goodwood this month, Burghley in September, Cheltenham beyond.

The Wild Pair

Leopard for two requires diplomacy: the spectrum rule from The Leopard Memo applied jointly. She roars in the Catwoman; he answers in the Leopard Safari worn under navy. For evening — a fortieth, a New Year, a night that deserves planning — his £250 leopard dinner jacket opposite her leopard-skin double-breasted is the most theatrical thing two people can do this side of a tango.

The Gift That Understands the Assignment

The shared print also solves the hardest gifting problem in a relationship: buying for the man who buys himself everything, or telling a partner you actually looked at what she loves. Her flamingo shirt with his matching Kissing Flamingo boxers (£15) is the wittiest £85 in the shop. And if he needs converting to print altogether, start him gently — the men's patterned shirt primer does the persuading; the shared wardrobe does the rest.

Shop Hers

— and shop his


His & Hers: The Shared Print Wardrobe - Claudio Lugli Shirts
Nav Salimian, Claudio Lugli
Written by
Nav Salimian
Director, Claudio Lugli
Nav Salimian is the creative force behind Claudio Lugli, the London design house known for bold, artistic printed shirts. He writes about print, colour, fabric and fit — drawing on over a decade of designing statement shirts.