The Guide
Claudio Lugli · London
The Journal
Vol. 07 — July 2026
Colour, craft and the world of the print — dispatches from the house.
Filed under Printed Shirts Clear
Filed under — Printed Shirts
85 storiesIn Brief
Shorter reads from across the house.- The Guide Duchamp Shirt Alternatives: British Colour, Reconsidered (2026) 1 min
- The Dispatch What to Wear to York Races: The Ebor Festival Men's Guide 1 min
- The Dispatch What to Wear to York Races: The Ebor Festival Style Guide 1 min
- The Guide TM Lewin Alternatives: The Best UK Shirt Brands (2026) 1 min
More from the archive
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Claudio Lugli vs Eton: Statement Shirts or Quiet Luxury? (2026)
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Claudio Lugli vs Charles Tyrwhitt: Which Shirt Brand Fits You? (2026)
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Paul Smith Shirt Alternatives: Bold British Style for Less (2026)
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Shirts Like Gresham Blake: The Best UK Alternatives (2026)
About the Journal
The Journal is the editorial home of Claudio Lugli, the London-designed printed shirt brand worn worldwide. It publishes style guides and stories about men's floral shirts, golf and motorsport prints, houndstooth and heritage checks, skull and statement prints, and dressing for occasions from summer weddings to Goodwood, The Open and Wimbledon. Every story connects to the limited-edition printed shirts Claudio Lugli designs in London and crafts in Europe.
A Claudio Lugli Series
All fourteen
In Good Company
The people who reach for a Claudio Lugli when the cameras are on — from the ring to the racecourse to Saturday night television.
Tyson Fury and Claudio Lugli: The Story Behind Boxing's Most Famous Suits and Shirts
23 Jun · 1 min
Alan Carr’s Claudio Lugli Story: From Chatty Man to RuPaul’s Drag Race UK
23 Jun · 1 min
Where Does Raj Bisram Get His Shirts? The Claudio Lugli Story Behind TV's Most Recognisable Wardrobe
23 Jun · 1 min
Chris Mason and Claudio Lugli: The Shirts That Got the Darts World Talking
23 Jun · 1 min
A Claudio Lugli Series
All twelve
Ringside
Wrestling has always understood that a costume is an argument. A standing study of the sport's loudest wardrobes.
A Claudio Lugli Series
All ten
The Floral Papers
Ten years of arguing that a man in flowers is not a man in fancy dress. Scale, colour, heritage and how to wear it.
Choose your world — six rooms in the Claudio Lugli house
Style
The everyday dress code, made less ordinary.
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Occasions
Weddings, cruises, race days — wherever you are going next.
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Sport
Football, golf, racing and the rituals around them.
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Culture
Music, art, film, travel and the people behind the print.
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The Print
The stories behind the artwork, colour and craft.
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From the House
New collections, campaigns and Claudio Lugli news.
EnterThe Guide of the Week
The Guide of the Week
How Should a Shirt Fit? The Complete Men's Guide
The evergreen everybody returns to — collar, shoulder, chest, sleeve and length, decoded. A permanent slot so your best guides are never buried.
Read the GuideThe Dossier · Occasions
The Dossier · Occasions
The Cruise Dossier
Everything for a week at sea, assembled into one package — instead of five near-identical cards flooding the feed.
- 01 What to Wear on a Cruise: Day to Gala Night
- 02 Cruise-Line Dress Codes, Explained
- 03 Formal Night at Sea: Black Tie, Done Right
- 04 The Men's Packing List — One Carry-On
- 05 Men's Resort Wear: The Modern Vacation Wardrobe
Most Read This Week
Reader favouritesFrom the House — collections, campaigns & Claudio Lugli news
The Weekly Dispatch
The best of the print, in your inbox
Style, sport, culture and the world of the print — sent from Claudio Lugli London. One email a week.
SubscribeThe Index
Every print, place and preoccupation in the house — A to Z.