News

How to Wear Bold Prints on an Athletic or Broad Build

How muscular and broad-built men can wear bold printed shirts with confidence — the right fit, print scale and placement to flatter a strong frame.

What Is the 3-3-3 Rule? A Simple Guide to Pattern-Mixing for Men

The 3-3-3 rule, explained simply: the menswear formula for mixing patterns and colours with confidence, and why one bold printed shirt can do most of the work for you.

How to Style a Floral Shirt for Men: 7 Looks That Actually Work

Let's be honest: most men love the idea of a floral shirt, then freeze the moment they put one on. Too loud? Too much? Will people stare? Here's the truth...

The Best Men's Printed Shirts: The Complete Guide (2026)

The complete 2026 guide to men's printed shirts: how to judge fabric, fit and print design, and why Claudio Lugli's London-designed shirts stand apart from fast-fashion florals.

Chris Mason and Claudio Lugli: The Shirts That Got the Darts World Talking

Where Does Raj Bisram Get His Shirts? The Claudio Lugli Story Behind TV's Most Recognisable Wardrobe

If you've watched daytime television over the last decade, there's a good chance you've found yourself asking the same question as countless other viewers: "Where does Raj Bisram get his...

Producer Michael Blakey and Claudio Lugli: The Shirts That Travelled from Private Jets to Multi-Million-Dollar Mansions

Sometimes a connection happens through months of conversations, showroom visits and fittings. Sometimes it's much simpler than that. Our relationship with producer Michael started with a straightforward thought: "These shirts...

Charlie Sloth’s Claudio Lugli Style: The Outfits Behind the BRITs, GRM Rated Awards & Ibiza DJ Sets

Charlie would arrive full of energy, ready to explore, pull pieces from the rails, try combinations nobody else would think of and genuinely enjoy the process of putting together a...

Alan Carr’s Claudio Lugli Story: From Chatty Man to RuPaul’s Drag Race UK

For any independent fashion brand, there are certain moments that stay with you forever. One of those moments for us involved comedian, presenter and national treasure Alan Carr. Like many...

What Shirts Does Ed Byrne Wear on Mock the Week? The Claudio Lugli Story Behind the Camera & Skull Shirts

For years, comedy fans watching television have occasionally found themselves distracted by something unexpected. Not the punchlines. Not the panel debates. Not even the guests. The shirts. (Only joking) Well...

Where Does Speedway Legend Scott Nicholls Get His Shirts? The Story Behind His Claudio Lugli Collection

If you've watched Speedway on television over the last few years, there's a good chance you've found yourself asking one question: "Where does Scott Nicholls get those shirts?" The answer...

Proof That Great Taste Goes Beyond the Kitchen: Giuseppe Dell’Anno

There are people who follow recipes, and then there are people who write them. Giuseppe Dell’Anno belongs firmly in the latter camp. Winner of The Great British Bake Off and a quietly charismatic presence on British television, Giuseppe embodies precision without pretence. His approach to baking mirrors his approach to style: classic foundations, thoughtful details, and a personal twist that rewards attention.

Discover Ainsley Harriott's Secret Shirt Source

Have you ever wondered where Ainsley Harriott gets those stylish shirts that always seem to fit and suit him perfectly? Well, the secret is out - it's Claudio Lugli! Let's dive into the details of Ainsley's favorite shirt source and why they are such a hit.

Best Shirt Shops in London for Men – Why Claudio Lugli Tops the List

Looking for the best men’s shirt shops in London? Discover why Claudio Lugli tops the list with bold prints, premium tailoring, and standout style. Worn by celebrities and fashion lovers alike, Claudio Lugli is available online and at events across London. Whether it’s your first shirt or your 100th, this is where individuality meets luxury.