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The Journal · Claudio Lugli 2026

Same Sofa, Different Style | A Claudio Lugli Short Film

Geschreven door Nav Salimian Bijgewerkt Ca. 1 min leestijd

One orange sofa. A new outfit with every switch. Same Sofa, Different Style is a fourteen-second Claudio Lugli film about how much a change of clothes can change the scene.

AI-generated fashion film. Explore the collection for the prints and fits available now.

Shop the prints · Watch on YouTube

More from the series: Stand Out. For the seasonal edit, read our Black Friday shirt buying guide.

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Nav Salimian, Claudio Lugli Shirts
Geschreven door
Nav Salimian
Directeur, Claudio Lugli Shirts
Nav Salimian is de creatieve kracht achter Claudio Lugli, het Londense designhuis dat bekendstaat om gedurfde, artistiek bedrukte overhemden. Hij schrijft over prints, kleur, stof en pasvorm, op basis van meer dan tien jaar ervaring met het ontwerpen van opvallende overhemden.