Shop by Personality

Claudio Lugli shop by personality
Claudio Lugli · London

Shop byPersonality

Twenty-five years of prints, not one repeated. One of them is you.

Some men shop by where they're going. Others shop by who they are. If you've got a record collection, a lap time, a garden or a quiet streak, there's a rail here with your name on it.

Shirts for the creative
“I'd rather wear the gallery.”

The Creative

Paint splash, abstract, smoke and ink. Prints that get asked about, by the man who has an answer.

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Decode them in the Print Glossary
Shirts for the music lover
“I've got opinions about the B-side.”

The Music Lover

Guitars, vinyl, notes and stage lights. For gig nights, festival weekends and the man who still buys the album.

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Shirts for the petrolhead
“I know the lap record.”

The Petrolhead

Grand Prix, pit lane, classic cars and vintage aviation. Goodwood-ready, garage-approved.

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Dress for Goodwood
Floral shirts for men
“I'm not scared of a flower.”

The Floral Type

Blossom, botanicals and big blooms. The most-worn prints we make, on the men who wear them best.

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Shirts for the sportsman
“My weekend has fixtures.”

The Sportsman

Boxing, football, golf, darts and the games in between. Shirts for the man who watches, plays, or argues about both.

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Subtle plain shirts
“Quiet outside. Not inside.”

The Subtle One

Plains, textures and quiet colour, with the personality hidden inside the collar. The same London cloth, turned down.

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Learn the cloth in the Fabric Library
Your mates will ask where you got it. You don't have to tell them.
Claudio Lugli — Designed in London
Not the man. The moment.

Shop by Occasion

Wedding, race day, holiday, events, dinner, going out. If you'd rather start with the invitation, start here.

Shop by occasion